Orangiata isn’t just another rose. With its vibrant, fiery orange tone and strong, consistent performance, Orangiata brings everything a grower looks for: reliability, uniformity, and standout color that sells. Its sturdy stems, excellent vase life, and high production potential make it a grower’s favorite in no time. Add to that its unique appeal in bouquets and events, and you’ve got a variety that’s not just beautiful — it’s smart business. Orangiata is here to turn greenhouses into gold.
Orangiata Is Taking Off
Orangiata proves its worth. This variety wasn’t just bred to be beautiful—it was chosen to thrive. With strong resilience against disease pressure and consistent stem quality, Orangiata meets the high standards of international buyers.
How Does Orangiata Get That Beautiful, Strong Orange?
- Orangiata proves its worth once again with its incredible color. The secret behind Orangiata’s rich, glowing orange lies in a mix of exceptional genetics, ideal growing conditions, and expert cultivation.
- Genetics First:
Orangiata was bred by De Ruiter with color intensity in mind. The variety is genetically designed to hold onto that bold orange pigment, even under strong sunlight or post-harvest conditions—something not all orange roses can claim. - Colombian Altitude & Light:
In the high-altitude regions of Colombia, where days are bright and nights are cool, roses thrive. This climate slows down growth just enough to allow the blooms to develop deeper color saturation and stronger petal structure. - Expert Grower Technique:
Colombian farms are known for their beautiful greenhouses and years of experience. Controlled feeding and precise watering help Orangiata express its full potential—every stem, every bloom, every harvest.
Peter van Delft in Colombia at De Ruiter
While Peter was travelling in Colombia to shoot videos for Thursd, it was a no-brainer: he had to visit De Ruiter in Colombia.
Peter:
"Orangiata! This amazing new orange variety is special! Take a close look at the real orange color and the classic rose shape! This is the one we’ve been waiting for! This reel is filmed in Colombia at @sunshinebouquetco. And also available at @bestfarms_col, @floresipanemasas, and Singha!"
Get Rose ‘Orangiata’ now!
For Supermarkets
Orangiata stands out on the shelf. Its bold color draws the eye instantly, making it a perfect impulse buy. With a long vase life and minimal waste, it’s a smart choice for supermarket chains looking to offer something both eye-catching and reliable.
Key Highlights of Orangiata
- Bud height: 5.7–6.2 cm
- Stem length: 40–60 cm
- Vase life: 10–12 days
- Productivity: 1.2–1.4 flowers per plant per month
- Cycle: 76–78 days
For Florists
Designers will fall for Orangiata’s warm, expressive tone, which adds energy to any bouquet and pairs beautifully with both soft pastels and rich autumn hues. Its strong stems and bloom consistency make it a dream to work with, from everyday arrangements to high-end events.
Looking Ahead
Classic openings and bright, solid tones are at the heart of mass-market demand. But also for the event and wedding industry, Orangiata is one to keep an eye on. With its bud size and productivity, Orangiata is an ideal variety for growers seeking a balance between novelty and profitability, while meeting their customers’ standards.
Moving forward, De Ruiter will continue improving their variety selection to suit the needs of Colombian growers and their customers around the world.
