This Was My Pink Booth Design Featuring Stunning Roses for the IFTF

"I encouraged Prisca, the farm's sales representative who was working at the booth, to dress up as Barbie. She looked gorgeous in her pink gown, adding to the overall allure of the booth."

By: KATYA HUTTER | 17-11-2023 | 3 min read
Floral Designs Floral Events
Pink flower fever

The 2023 edition of IFTF was not immune to Barbiemania. Thus this year, the pink fever adorned the booth of Red Lands Roses, a prominent Kenyan rose grower, with delightful shades of pink. My experience? A full-on delight if you ask me. Join me on the pinkest journey I've ever had in what is one of the most successful events held in the floriculture industry.

A Special Pink Adventure at the IFTF 2023

It all started when World of Spray Roses introduced and recommended me to the Red Lands Roses farm, the leading grower of spray and premium roses in Kenya. From here, my adventure to create their pink booth for this year's event began and I could not be more excited. They entrusted me with the task of designing a Barbie-themed booth for the 2023 IFTF, a theme I gladly embraced.


The choice of this theme wasn't solely influenced by the trending pink color and the Barbie craze but was also a natural fit due to the dominance of pink hues in their rose collection.


Closeup of spray roses with Barbie
A closeup of the spray roses used to create the stand's decoration


We've worked with an extensive array of roses and some complementary flowers, comprising around 2500-3000 stems. Predominantly, the focus was on showcasing the farm's diverse rose collection, with a particular emphasis on the abundant varieties of spray roses.

Sharing My Pink Fever Design Experience for Red Lands Roses

During the preparation period, the farm requested a minimum of three distinctive concepts. I presented them with the ideas of a Barbie-style garden Tea Party, a Barbie Mansion, and a Hollywood-style Barbie Photo Booth. The selected concept was the Barbie Mansion, highlighting a floral bench, glass bookcases adorned with roses, and a round table set up with pink chairs.

I encouraged Prisca, the farm's sales representative who was working at the booth, to dress up as Barbie. She looked gorgeous in her pink gown, adding to the overall allure of the booth.


Prisca from Red Lands Roses
Prisca, a sales representative of Red Lands Farms dressed up as a Barbie


My team of florists included individuals from various continents, creating a diverse blend of talents from Colombia, the Middle East, and Ukraine. The team comprised Shalli from Lottas Studio, Olga from Fruit&Bloom, and her team of students who attended my workshop the next day. Additionally, Ludmila, Tetiana, David, and, of course, the iconic Barbie herself in the form of the Birthday Barbie design doll, all played vital roles in bringing my vision to life.


Katya Hutter and Shalli from Lottas Studio
Shalli from Lottas Studio and myself at the pinkest booth during IFTF 2023


My Secret To Achieving Such a Marvelous Pink Rose-Filled Booth

To achieve an opulent appearance and ensure the flowers remained fresh throughout the week of the trade fair, I employed various vase sizes and utilized bio Oasis for ground arrangements. The design incorporates diverse heights, and transitions of colors, shapes, and textures, showcasing dozens of rose varieties for a lavish and captivating display.


Pink spray roses by Red Lands Roses


What makes me the happiest is the positive comments I've heard from all the visitors, mentioning how the booth was a great success, capturing public attention and attracting fellow exhibitors to our booth at the Kenyan Flower Council area. For me, it was a delightful experience, culminating in heartfelt expressions of gratitude, a warm hug from the farm's management, and a notable success on social media.


Part of the floral decor by Katya Hutter


If you didn't have the opportunity to see the booth in person, I hope you'll enjoy the images!


Photos and floral design by @katyahutterfloraldesign

Katya Hutter profile picture
Katya Hutter

Katya Hutter is a floral designer based in Amsterdam, specialized in creating luxury and artistic floral decors for private clients, weddings & events, and the fashion industry. Her style is lush, nature-inspired, abundant and surprising. Katya believes that nature inspires better designs, it's a source of great inspiration for her. She received her training in Aalsmeer, The Netherlands, in the very heart of the world’s floral industry and has received private lessons and master classes from a brilliant Japanese florist Atsushi Taniguchi in his flower school in Paris. Atsushi’s work has greatly influenced Katya’s ever-evolving style as she continues to refine her skills through continued study. ​Her background, as a fashion stylist, a photo producer and an agent of award winning photographers undoubtably adds an extra dimension to her floristry, successfully balancing commercial considerations whilst maintaining artistic integrity, assuring that her clients get the best possible quality and impeccable service. Katya speaks three languages: Russian, English, Dutch and welcomes clients from Europe and further afield to her creative floral atelier in the heart of Amsterdam.Katya has worked and collaborated with a broad range of companies, private clients, celebrities, magazines and brands including but not limited to Cosmopolitan, Glamour, GQ, In Style, Viva, Collezioni, Wedding, Playboy, Shape, Burda, L’Oreal, Dove, BBDO, Saatchi&Saatchi, Publicis, Sofitel Legend The Grand, Conservatorium Hotel, dancers from The Dutch National Ballet Company.



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