Some plants sound like they’ve been oversold. Flowers for six weeks. Loves sunshine. Hardy to around -20°C. Happy in a pot. Easy to prune. Bee-friendly. Hardly any pests or diseases. Come on… what’s the catch?
It’s Time to Meet Lagerstroemia
Well, according to Willem and Robert Hooftman, there isn’t one. It’s time to meet Lagerstroemia, or crepe myrtle. Most of us know it as that gorgeous flowering shrub from the holidays.
You spot it dripping in blooms somewhere in France or Italy, take a photo, then assume there’s no chance it’ll survive a northern European winter. That’s exactly what Hooftman has spent the last decade proving wrong.
Modern varieties are remarkably hardy, coping with temperatures down to around -20°C, and are now being grown successfully across Northern Europe.
A Plant We Could Actually Grow at Home!
Willem first discovered Lagerstroemia at Plantarium around ten years ago, but it wasn’t until recently that gardeners really caught on.
I still remember seeing Lagerstroemia Coconut Sorbet with my own eyes, with its almost-black foliage and crisp white flowers – it completely stopped me in my tracks. Suddenly, people realized this wasn’t just a Mediterranean beauty; it was a plant we could actually grow at home.
It Loves Keeping Gardeners Guessing Before Bursting Into Life
The best bit? It’s ridiculously easy. Like a Hydrangea, it flowers on new growth, so pruning is simple. It bursts into color in August and September, just when many gardens are running out of steam, and newer compact varieties like Lagerstroemia Purple Star are perfect for patios and smaller gardens.

Just don’t panic in spring – Lagerstroemia is famously late to wake up! It loves keeping gardeners guessing before bursting into life and putting on one of the best floral shows of the summer.

Sometimes a plant really does live up to the hype… and this is definitely one of them.
Photos by Michael ‘Mr Plant Geek’ Perry.