The Begonia on my Grandmother's Windowsill
Unconsciously we have an association with a lot of products. That has to do with our subconscious in which we have stored those associations. When you have seen something before, it is stored in your memory and has made an impression on you - consciously or unconsciously. You know, "The Begonia that was on my grandmother's windowsill." You have a certain feeling about that impression. Although that impression can be updated as well, as you can see in the picture below from Floradania.What is in Fashion?
Fashion is extremely good at unconsciously influencing 'what's trending'? And in 'what is in fashion'? As an example, my wife really hasn't figured out whether she likes the latest shoes. Her opinion has been influenced, although she doesn't really realize it. Her opinion and feelings are changed bit by bit. An impressive image in a magazine, the shoes are shown on television in a great ad, seeing them when walking by a window sill of a high-end shop, and of course on her social media - where it appears in her Instafeed. In short, the shoes she bought have slowly been forced upon her, little by little.Influencers
Neuromarketing is very present in our everyday lives. And my belief is that all sales start with making sure your product is in the picture. How? I think nowadays it's all about 'getting your floral products on the timeline of the lady'. Because still, a very large percentage of the purchase of flowers and plants is made by women. 90% of all flowers and plants are bought by a woman and the remaining 10% as a present for a woman. So, for me as a marketer, neuromarketing in floriculture is adjusted mainly to the female population and is, in my opinion, the new challenge for the flower and plant sector. There are some examples of influencers who are able to do so. Master Florist, Floral Fundamentals, Peter van Delft, and of course many designer florists, such as Alina Neacsa and Dmitry Turcan. But they focus mainly on the B2B area. Besides Flower Council Holland, I do not know of so many players off who influence consumers directly. There's an opportunity here.
Source: anthurium.info