Three Times Is a Charm for Flower Festival Saint Petersburg

After several postponements, this traditional Russian floricultural event took to the streets of this Russian metropole.

By: NATASJA MIRONOVA | 02-10-2021 | 3 min read
At last, the Flower Festival Saint Petersburg, Russia, 2021 could be held. After two failed attempts this year due to COVID-19 restrictions, the third time was a charm. To the relief of everyone who loves this traditional floricultural event, such as the city of Saint Petersburg, all participating breeders, growers, exporters, Russian florists, models, dancers, musicians, and of course the spectators!

25 and 26 September 2021

More than ten years ago, the first edition of Flower Festival Saint Petersburg took place in Russia. Last year the festival could still take place in all its glory, but the 2021 edition was not without a struggle. Originally, the event was to take place at the end of August 2021, but after several postponements, the festival could still be realized on 25 and 26 September 2021. Coincidence or not, 25 September was World Tourism Day as well.   Three Times Is a Charm for Flower Festival Saint Petersburg quote  

The 2021 Flower Festival Saint Petersburg

On the first day, the big parade with music and floats took place. On the second day, all the floats and floral arrangements could be viewed by the public near the Gazprom Arena in Saint Petersburg. In addition, at the end of the first day, a concert was organized and models showed creations of flowers with dresses and umbrellas. The most beautiful flower arrangements were rewarded with a prize.   Three Times Is a Charm for Flower Festival St. Petersburg - model  

Dances From Around the World

This year's theme for the floats and the parade was 'Dances From Around the World'. The inhabitants of the city of Saint Petersburg chose the float 'Flamingo' as the most beautiful one. This one was completely decorated and decorated with beautiful, colorful chrysanthemums from Just Chrys. The products of the breeders and growers who work together under the Just Chrys brand once again came into their own.   Three Times Is a Charm for Flower Festival St. Petersburg - dancers  

The Flamingo

The temperamental Flamingo dance was performed by more than 30 different types of chrysanthemums. Chrysanthemums could also be seen in all their glory on other cars, on cars, carriages, costumes, and stages. Many hundreds, in different species colors, gave the festival a beautiful shine.    

Many Viewers and Listeners on TV, Radio, and Online

The concert was unfortunately not allowed to be attended by visitors due to health measures still in force, but many hundreds of thousands of viewers and listeners were able to follow the event via television channels, radio stations, and various online channels.

A Great Floral Splendor

Even though the festival could only take place in modified form and at a later time than planned, more than 60 florists, many musicians, models, and other participants, not to mention the audience on-site and many online, have been able to enjoy a great floral splendor, in which the Dutch share once again stood out.    

The Dutch Touch in Saint Petersburg

I am already looking forward to the next edition of the Flower Festival Saint Petersburg, which will be part of the series of beautiful events that have almost become a tradition. My collaboration with the organizing committee, the Committee for Tourism Development in Saint Petersburg, and florists from Studio Bermyakov and many others have always been very pleasant so that this festival always has a distinctly Dutch touch.   Three Times Is a Charm for Flower Festival St. Petersburg - florist  

Flower Festival Saint Petersburg on YouTube

Watch this 1-minute video report by Flowerexperience to see how lively and cheerful Flower Festival Saint Petersburg was this year:   Images courtesy of Leonid Gerkus.
Natasja Mironova profile picture
Natasja Mironova

My motto: "The opportunities you can take advantage of go beyond national borders." Creating added value through effective communication. This results in the brands and products of my customers being optimally positioned through influencing, networking, and communication.



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