Visiting Rich®

Rich® presents a stunning array of flowers throughout the year. Each season brings its spectacle.

By: PETER VAN DELFT | 24-04-2024 | 3 min read
Cut Flowers
Visiting Rich

This visit is a special one indeed. I stepped into Rijk de Jongh's nursery named Rich®, where each flower is nurtured to perfection. Rijk de Jongh is a name that is synonymous with high-tier seasonal flowers. Founded on the values learned from childhood days spent in his uncle’s nursery, Rijk established his first greenhouse in 2004 and has since expanded to a fully renovated, cutting-edge facility in 2011.

A Palette of Nature’s Best at Rich®

From the frosty hues of the Brassica White Crane in winter to the fiery Celosia Turbo series in summer, Rich® presents a stunning array of flowers throughout the year. Each season brings its spectacle, from the plush layers of Ranunculus varieties like Hanoi and Lady to the vibrant Chrysanthemum selections in autumn.


Quote Rijk de Jongh


The nursery prides itself on its diverse offerings including Campanula Kilimanjaro, Limonium Sinensis Diamond, and the Capsicum X-mas. This meticulous assortment ensures that Rich® has something unique for every part of the year.


Rijk de Jongh Rich
Rijk de Jongh



Rich's offerings Through the year:


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Rich® Has an Unwavering Commitment to Quality

Rijk’s dedication to quality is evident in his focused cultivation of Ranunculus, achieving remarkable distinction through superior quality and longevity in the market. His partnership with top breeders like Florensis and Selecta enhances his nursery's ability to produce consistently exceptional blooms.

The cleanliness and precision in sorting, coupled with a commitment to supreme quality, make Rich® a trusted name among florists. These standards are rigorously maintained to ensure that each flower not only meets but even exceeds expectations.

What Are the Challenges and Innovations?

Despite facing challenges like staffing and the extensive time required for regulatory compliance, Rijk remains dedicated to his craft. His plans include continuing to innovate with unique, exclusive products that surprise and delight florists while minimizing environmental impact.


Rijk de Jongh Rich


By cultivating close to the seasons, Rich® dramatically reduces energy consumption, reflecting Rijk’s proactive stance on environmental responsibility. His wish is for continuous dialogue between florists and growers to better meet their needs and adapt to industry challenges. He asks all florists who buy from him to connect with the @rich_luxury_flowers Insta channel. According to him, this is the best way to receive feedback about his flowers and answer questions. 

"What I would like to see is that florists and growers remain in contact with each other about wishes or problems they encounter. If the grower doesn't hear it, he can't respond to it!"

Looking Forward With Hope and Excellence

Rijk de Jongh’s journey is one of passion, innovation, and resilience. As he looks to the future, his focus remains on enriching the floral market with unique, high-quality offerings that not only beautify spaces but also foster a sustainable relationship with nature. The enduring beauty of Rich® flowers is an example of what can be achieved with care, creativity, and a deep love for floriculture.

See you next time?

Peter van Delft profile picture
Peter van Delft

I am always on the lookout for new flowers, specialties, novelties, and products coming into the season. Working in the Dutch flower industry enables me to see the prettiest flowers in the world, and I can say I really love it!



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