Extravaganza With Rose White Naomi Bouquets at Arteflorando

This was more than a competition. It was a flower show, and a tribute to the beauty of nature.

By: IVAN BERGH | 28-06-2023 | 5 min read
Floral Designs Floral Events Roses
Rose White Naomi Arteflorando

More than 150 designers and florists from all over the world came together in early June at the 2023 Leverano in Fiore festival. I would like to highlight in my blog the Rose White Naomi! that was used in a special assignment to create floral art. So, sit back and behold these stunning bouquets.

What is Arteflorando?

Leverano in Fiore (Leverano in Bloom) is an event that the town of Leverano has organized for forty years. I have been taking this event into my hands for six years now, in which we have brought it as an international florist event that is composed of two different parts: 1) the decoration of the historical center with installations made by my school, the Ivan Bergh Floral School, plus fifteen teams from all over the world, and 2) Arteflorando, an international competition where florists from medium/high levels compete together.

We had nine competitors in this edition of Arteflorando. This event is not merely a showcase of beautiful flowers, but it is a testament to the imaginative, creative skills of the participants. The term 'Arteflorando' was coined from the fusion of two Italian words: 'arte' meaning art, and 'florando' related to flowers, and the event truly lives up to this name, being an exhibition of the 'Art of Flowers'.

The essence of Leverano in Fiore and Arteflorando is not limited to aesthetics alone; it's about building community and celebrating the transformative power of flowers. It's about connecting people from different backgrounds and cultures through the shared love for nature's most beautiful creations.


Arteflorando Rose White Naomi and Scabiosa bouquet


Beyond the Flower Show

While the floral arrangements undoubtedly take center stage, the event has much more to offer. Leverano in Fiore is a perfect blend of culture, tradition, and nature. Arteflorando is a competition related to flower arranging. It's a golden opportunity for those interested in horticulture and floral design to learn from experts in the field.

The Arteflorando competition had one central theme 'Sustainable Wedding' and three elements: 1) a wedding arch, 2) a gate decoration, and 3) a bridal bouquet. In the end, the winner of the competition was the Team from Poland. In my blog today I focus on the third element, the beautiful bridal bouquets that were made by the competing teams.



Porta Nova Rose White Naomi! Bouquets

In the world of flowers, there are certain varieties that captivate hearts, mesmerize eyes, and leave an indelible mark on our memories. One such extraordinary flower is the exquisite Rose White Naomi! by Porta Nova. Renowned for its unparalleled beauty, this timeless floral masterpiece has earned a special place in the hearts of flower enthusiasts and professionals alike.

So, it was no surprise that on the assignment we asked the participants that the main flower of the bouquet must be the Porta Nova White Naomi! rose.

Leverano is located in the 'heel of the boot' that is called Italy. In the warm late spring sun, our designers were challenged to make an arrangement that would not only stand the test of gravity but also the test of weather. After all, the bouquet needed to be seen by the visitors to Arteflorando for several days. Since the result was so wonderful and diverse, I seize this opportunity to show a selection of these designs.


Arteflorando Rose White Naomi


Getting That 'Bridal Feel'

Rose White Naomi! by Porta Nova is without a doubt one of the best wedding roses money can buy. She is a top-class luxury rose with a long sturdy stem capped by a huge flowerhead. The petal count is amazing, allowing the rose to unfurl beautifully into a classic shape that is almost symmetrical. The white color sits gorgeously amid an abundance of contrasting deep-green leaves. Add to that her appealing subtle scent and you have found the perfect flower for your bridal bouquet.


Arteflorando Rose White Naomi and Lagurus


Therefore, you see that all these designs get that instant 'bridal feel' to them. That speaks for itself with the hand bouquets that were created, but also with the various table designs, and how about that wonderful heart shape on a long stick? In all these arrangements, the White Naomi! rose takes the limelight and shines at her best.


Rose White Naomi hanging bouquet


However, because she is a white rose, she also lifts up the colors of the flowers that accompany her in the floral works of art, from the yellow craspedias and green Chasmanthium latifolium to the pink spray carnations and hydrangea petals. Just witness the versatility of the White Naomi! rose in all these designs. And then imagine what you would have created when you would have been at Arteflorando.

The Winning Design by Team Poland

Porta Nova White Naomi
Team Poland creating the White Naomi! bouquet


A Tribute to the Beauty of Nature

We were ever so grateful to have Porta Nova's White Naomi! in our midst this week to create gorgeous bouquets. It made this part of Arteflorando more than a competition. It was a flower show and a tribute to the beauty of nature. It invites us all to pause, appreciate the beauty that surrounds us, and ponder upon our role in preserving it for future generations.


Arteflorando Rose White Naomi and Craspedia bouque


In the end, we had more than 100,000 visitors during this edition of Leverano in Fiore, and the 150 florists worked with more than 30,000 flowers. Can you imagine the spectacle?

However, the essence of Arteflorando is not limited to aesthetics alone; it's about building community and celebrating the transformative power of flowers. It's about connecting people from different backgrounds and cultures through the shared love for nature's most beautiful creations. Arteflorando has been instrumental in inspiring other towns in Italy and beyond to celebrate and cherish their floral heritage. It's a testament to how nature, specifically the humble flower, can act as a medium of expression, fostering creativity and unity.


Photos by Angela Cordini.


Porta Nova White Naomi banner

Ivan Bergh profile picture
Ivan Bergh

My name is Ivan Berghella, everyone calls me Ivan Bergh. I am Italian, I live and work in Pescara. Graduated as an accountant in 1996, I immediately decided to take a new path. I wanted to work in the world of flowers. In 2001 I began my first collaboration with the European Athenaeum of Floral Art as an international teacher and judge, a collaboration that continued until 2011. In the meantime, in the years 2006 and 2007 I also participated in 6 different international seminars with the Flornet project in Hungary, Germany, Holland, and Norway. I took part in several competitions for florists, winning the Italian Championship and getting second and third places in International Championships in Sweden and Denmark. In my life there have always been flowers, my parents grew flowers, and so my passion and my feeling with them must have been born spontaneously. Probably this pushed me to become a florist, then my opening to the world led me to start international collaborations. I opened my school where we teach everything about compositions, flowers, and their use. You learn how to become a florist, but above all and most importantly, you learn to experiment, to dare with new materials, new shapes. It gives space to the imagination to make it visible and give it shape. I think that flowers can express our feelings, give a voice to our emotions. With colors, shapes, and materials we are able to communicate everything we have inside as artists. Flowers, love, and passion...



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