Roses Forever is a Danish rose breeding company founded in 1996 and owned by Harley and Rosa Eskelund. The company has in recent years experienced an ever-increasing demand for its new varieties of Roses Forever®. Behind the breeding, with more than 27 years of experience producing pot roses, you find Rosa Eskelund. This company represents the well-known quality brands Roses Forever® and Infinity® mini roses. The new Plant’n’Relax® concept is a series of very beautiful garden roses developed with a focus on health. The line consists of many different varieties, and many are also suited for growing on their own roots. Viking Roses® is the new brand of cut roses with many spectacular flower shapes and strong colors.