Europe is in full bloom with enchanting waves of vibrant colors thanks to the spectacular Surfinia®! This magical trailing petunia has captured the hearts of flower lovers and has been a defining presence in European gardens, balconies, and city streets. Let’s dive into this flourishing phenomenon and see how Surfinia® has painted Europe with 1.5 billion blossoms!
Surfinia® 's Celebratory Bloom Across Europe
First introduced 32 years ago, Surfinia® has grown to be synonymous with the hanging petunia. Its popularity is immense, and MNP / Suntory, the proud breeders based in Leimuiderbrug, have recently announced a staggering 1.5 billion Surfinia® plants sold in Europe! Imagine the sea of colors it has created. Surfinia® Purple, being the first of its kind, marked the inception of an endearing journey that made Surfinia® the face of hanging petunias.
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The significance of 1.5 billion plants is astonishing. It translates to 3.5 Surfinia® s for every individual, 8 for every household, and 14 for each garden in the European Union since 1991. The total sales would cover an impressive 150,000 km², equivalent to the combined area of Austria, Switzerland, and Slovenia. The sheer volume of Surfinia® s purchased over the past three decades is such that four in ten adults have bought one.
To celebrate this remarkable milestone, MNP / Suntory has revamped the official Surfinia® website and launched a special animation titled “Surfinia® Colour your World” on YouTube. There’s also an insightful interview with plant expert Paul Jackson discussing what makes Surfinia® exceptionally enthralling.
MNP / Suntory: Breeding Blossoms of Joy
Surfinia® would not be possible without the vision and dedication of MNP / Suntory. The breeders are known for their prowess in identifying trends early on and predicting consumer behavior and needs in the plant world. MNP / Suntory has changed the way people experience gardens, streets, cities, and towns across Europe, through the colors and atmosphere created by Surfinia®.
MNP / Suntory’s breeding program focuses on developing new hanging plants including hanging petunias, with bright colors, larger flowers, early blooming, disease resistance, and varieties with exceptional garden performance. The Surfinia® Lime, Blue, Blue Vein, Purple, and Lagoon Blue Star are just a few examples of the breeders’ outstanding achievements.
The success of Surfinia® is not just attributed to the quality of the product but the belief and support of the people. MNP / Suntory extends its heartfelt thanks to all the Surfinia® enthusiasts around the globe who have cultivated, exported, sold, purchased, and simply enjoyed the beauty of Surfinia®.
Revival of Trailing
The pioneers of MNP / Suntory are characterized by recognizing trends early, predicting consumers’ buying behavior and needs in the plant world, and responding to them quickly. They believe that trailing plants will be the trend of the near future. Therefore, MNP / Suntory’s breeding program focuses on developing new trailing plants, including trailing Petunias with bright colors, larger flowers, early flowering, disease resistance, and varieties with exceptional garden performance. The Surfinia® Trailing Big Red, Trailing Big Pink, Trailing Hot Pink Cherry, Trailing Burgundy Yellow Picotee, and the Trailing Lagoon Blue Star are just a few new examples of the plant pioneers breeding excellence. To growers, the call is to seize the opportunity and test them right now.
A Colorful Tapestry Weaved by Surfinia®
Surfinia® has undoubtedly become a cherished treasure among flower lovers and has beautifully weaved a tapestry of colors across Europe. With its cascading blooms and vibrant hues, it has breathed life into gardens, streets, and hearts. MNP / Suntory deserves commendation for cultivating such a remarkable flower and enriching the European landscape. As Surfinia® continues to spread its charm, may our lives be ever enchanted by the alluring dance of these delicate blossoms.
