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Sustainability Renewed - Alexandra Farms Celebrates Another Year of Florverde Certification

Do you know what it means to be Florverde certified? If not, read this article to know more.

By: THURSD. | 30-10-2024 | 6 min read
Flowers Sustainability
Growing green through sustainable practices

As of 2024, Alexandra Farms is once again certified by Florverde, an independent organization of social and environmental standard practices that guarantees a seal of responsible production to businesses under their program. Their operation location in San Ignacio has obtained a Florverde certification for years; however, it’s the second time that their operations at El Jardin have been certified for sustainable floral and ornamental production. This certification has been given to the production of their garden roses as well as diversified products, like their gorgeous dahlias. 

Florverde Recognition - Alexandra Farms Continues Its Eco-Friendly Rose Journey

A Florverde certification considers three general operative aspects. First, the sustainability in processes of production and environmental awareness; second, it observes the right application of foreseen benefits for employees under the (Colombian) law; and third, the creation and accomplishment of an adequate, stable, and secure social environment for employees.

 

Post harvest checking quality at Alexandra Farms
An Alexandra Farms skilled and qualified employee checking the quality of roses in the post-harvest area

 

Through the execution and development of various programs, both farms were submitted to an intensive three-day auditory on behalf of an external certification organism, Naturacet, through which it was thoroughly revised and verified that the requirements that conform to the norm of Florverde are being applied to the company's daily work ethic.

 

Happy worker at Alexandra Farms
Ensuring the packaging and quality of the roses are perfect

 

The Programs in More Detail

Through the following programs, they highlight their social and environmental impact:

 

Red roses starting to bloom
Red roses starting to bloom

 

 

Water preservation at Alexandra Farms
Water preservation methods at their farms in Bogota, Colombia

 

 

Packaging area at Alexandra Farms
Packaging area where every bouquet is packed with careful procedures, knowledge, and experience by workers

 

 

Compost area at Alexandra Farms
Compost area allowing sustainable processes and practices to strengthen while adopting a sustainable waste management program

 

Growing Responsibly and Sustainably With the Florverde Certification

Furthermore, from the social environment perspective, Florverde can certify that Alexandra Farms meets the legal requirements in the work field and has implemented better practices that lead to extra benefits for the personnel. Under these programs that they have developed to bring a greater sense of the well-being of their workers, they can highlight the following: 

The Colombian company guarantees the guidelines that allow improvement to the work environment and the social atmosphere for their employees, salvaging their physical and mental health and conditions through the following care handles: 

 

Safe responsible and fun atmosphere for workers at Alexandra Farms
A safe, responsible, and fun atmosphere for workers

 

These programs enable everyone in the team to always aim for a high-quality ethical approach in their work. Alexandra Farms makes efforts to remain sustainable and respectful of the environment in regards to maintaining their carbon neutrality (a measure of counteraction to every operation that intervenes with the ecosystem like planting native trees, recycling, and converting organic waste into compost and managing the best use of resources like water and energy). They also grant opportunities, attention, and care to create a gratifying work environment for employees and guarantee that they can always deliver ethically harvested and high-quality products and retribute to our people.

 

To know more about them and their stupendous rose collections, head to Alexandra Farms' website.

 

Photos courtesy of Alexandra Farms.

 

Alexandra Farms banner

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