Proflora 2025 in Bogotá, Colombia, is the perfect place to connect with all the key players in the floriculture industry. Growers, breeders, buyers, suppliers, and other experts will come together, making this trade exhibition a special chance to do business, strike up insightful discussions, and identify key partners who will improve the logistics and global flower supply chain. This year, twelve significant worldwide floral associations have already confirmed their attendance, which further emphasizes the event's significance as a focal point for those advancing the sector. Their presence provides enormous value to the networking experience, helping participants create solid ties and collaborations throughout the sector.
With more details to come, tune in to read what a few growers and breeders have to say about this major event and what they expect from this year's edition!
Proflora – A Gathering That Shapes Colombian and Worldwide Floriculture
Proflora offers an essential chance to engage directly with Colombian floriculture—a global benchmark known for its quality, innovation, and commitment to sustainability. Every two the very best of the industry will be there, showing why Colombia remains one of the most important countries when it comes to the floriculture sector.
During the event, buyers will have the opportunity to explore the very origins of the sustainable flowers of Colombia they purchase. Through visits to certified farms, they can experience the outstanding social and environmental practices that define Colombian floriculture. Buyers can choose from 7 exclusive farm tours, each reflecting the quality, sustainability, and incredible diversity of the country's flowers.
This way, when the more than 1,500 international buyers attending Proflora purchase Colombian flowers, they can trust they’re choosing a product that stands out in global markets. This strong focus on responsible practices also makes networking at the fair even more meaningful, helping build partnerships based on trust and shared values.
Photo: @mansuino.it
Why the World’s Growers and Breeders Call Proflora a Must-Attend
Feedback from previous editions shows that growers appreciate the face-to-face dialogue with buyers, where they can discuss cultivation challenges and demonstrate how their products are aligned with sustainability goals. Breeders, on the other hand, value the chance to demonstrate creativity and vision, using Proflora as a stage to present innovations that set the tone for the industry’s future.
Here's what a few of them have to say, starting with Nicolas Hurtado, Geoflora's CEO:
"For Geoflora and SB Talee, Proflora is an invaluable space where we can show the innovation we have been developing in carnations, mini carnations, PoeThus, Lilliput, fiorinos, alstroemerias, Ranunculus, Anemones, and Hydrangeas. It is also a place to strengthen ties with clients and strategic partners, and to share with the industry the progress that fills us with pride. At the same time, it is a trade fair we experience with great enthusiasm, because it means opening Colombia’s doors to the world with all the talent and passion of our people.
We expect that this edition of Proflora will be a meeting point that promotes collaboration, sustainability, and product differentiation. We want to continue contributing to Colombia’s consolidation as a global benchmark in floriculture, reaffirming our devotion to innovation and to the Colombian countryside."
Photo: @geofloracolombia
On the other hand, for Fiori Colombia, Proflora 2025 marks a milestone. Ana María Calle, Commercial Manager of Fiori Colombia, shared:
"This year is especially meaningful because it will be the first time the company participates in the event. As a family-run rose farm, Fiori Colombia is deeply excited to show the quality, passion, and dedication behind its flowers. Although still a young company, its ambition is clear: to grow steadily and to do things the right way. The main expectation is to connect with people—clients, suppliers, and colleagues—while sharing the values that make Fiori unique: quality, consistency, and the belief that a happy team produces happy flowers.
The team aims to be recognized worldwide for the excellence of its roses and, in time, to expand into new markets. The human factor will always remain at the center, because the company strongly believes that when people are cared for, the flowers reflect that care."
Last but not least, we have Carlos Uribe of Flores El Capiro sharing his thoughts on what Proflora means for the company and for the country, per se:
"For Capiro, Proflora is a hub where the entire floriculture agribusiness chain comes together. It is a meeting space to share, exchange ideas, and strengthen ties with clients, suppliers, and partners. The event represents the place where the industry gathers to create connections that drive the sector’s growth."
El Capiro's preparation for the 2023 edition of Proflora
Don't Miss One of the Event's Main Highlights
One of the highlights of the fair will be the Outstanding Varieties Competition. Breeders and growers from Colombia and around the world will display over 420 entries across 19 categories. Judged by an international panel of experts, this competition sets floral trends and reveals the must-have varieties that will lead global markets in 2026.
Photo: @pamela_maralova
Beyond displaying innovation, the competition serves as a dynamic platform for networking—bringing together breeders, growers, buyers, and other industry professionals to exchange new opportunities and build lasting business relationships. Augusto Solano, President of
Asocolflores said:
“We are proud to present the 17th edition of Proflora. The nature of this event—its business capacity, the quality of its exhibitors and visitors, and the intensity of its Outstanding Varieties Competition—makes it one of the most attractive international events for the entire global floriculture value chain."
Get ready and pack your bags to enjoy a full three days of flowers, flowers, and more flowers!
