From October 9 to 26, the FLOWER Magazine Showhouse opened its doors in Nashville, Tennessee, inviting the public to view floral and planty designs throughout the home. This year, Continental Floral Greens participated and featured works using their top-quality greenery, using a variety of techniques and approaches.
Continental Floral Greens at the FLOWER Magazine Event
Continental Floral Greens, growers of their own floral greens, distribute their seasonal products directly from their farms. This was the case for the latest edition of the FLOWER showhouse, where each floral designer turned their products into incredible floral designs. Their foliage and products were used by several designers across multiple areas of the home, serving as the foundation for the arrangements. Greenery was particularly important, providing structure and support for the flowers.
The FLOWER Magazine Showhouse in Nashville, a stunning home where design and florals fused
One designer commented:
“The products from CFG form the base for every arrangement. They give shape and hold to what we build in each room.”
For the company, participating in the showhouse was an opportunity to see their plants in practical use. The company focuses on growing healthy, well-formed plants for designers and florists. Seeing these plants placed in different rooms allowed them to observe how the same materials could be used in different ways. A representative from the company said:
“It is rewarding to see our greenery in a home setting. Our work is made to be used, and this event shows how versatile it can be.”
The Importance of High-Quality Foliage and Greenery in Floral Design
The FLOWER Magazine Showhouse included various types of arrangements. Some designers used only a few stems and simple greenery, while others created larger compositions with taller plants and more complex structures. In every case, the quality of the base materials was crucial. CFG noted that providing consistent, high-quality plants helped designers achieve the results they wanted.
Greenery plays a central role in floral design, serving as the foundation for every arrangement. It provides structure, defines shape, and adds texture, allowing flowers to stand out while maintaining balance and form. Without a strong base of healthy greens, arrangements can lack stability and cohesion. Seeing artists use products throughout the home highlights the essential role of greenery in supporting creative work, and it is rewarding to watch how our plants enable designers to bring their ideas to life.
Best of all, visitors could move through the house, seeing how each designer used the products differently. The top-quality greenery appeared throughout the designs, in both large and small arrangements, highlighting the adaptability of the company’s products.
Participating in the showhouse allowed them to connect with designers, observe how their plants were used, and reach visitors who could appreciate both the materials and the designs. The event ran for several weeks, giving the public ample time to visit and see the arrangements firsthand.
Floral designers in this edition included: Floral Designers:
@ariellachezardesign
@ostara_gardens
@chelsearobinsoninteriors
@annalisadesign
@thetuliptreeinc
@floraisonxmm
