From October 9 to 26, the FLOWER Magazine Showhouse opened its doors in Nashville, Tennessee, inviting the public to view floral and planty designs throughout the home. This year, Continental Floral Greens participated and featured works using their top-quality greenery, using a variety of techniques and approaches.
All About the Event
Boutique lifestyle magazine FLOWER held its 2025 Designer Showhouse, enlisting 23 high-profile interior design firms to create inspirational interiors within a legendary estate. Situated on six acres, the property welcomed guests with a winding, quarter-mile drive that led to a six-bedroom, eleven-bath home originally built in 1999. The Southeastern architectural firm Pfeffer Torode, in collaboration with Maker Construction, provided a newly renovated 20,000-square-foot canvas for participating interior designers to transform into spaces brimming with creativity.
The estate also included a two-stall barn and scenic riding trails, adding to the bucolic charm of this magnificent country property. The grounds were professionally landscaped by Kaiser Trabue, one of Nashville’s leading landscape architecture firms.
Additional features of the home included a gourmet kitchen with scullery and wood-burning fireplace, two luxurious primary suites, a salon with an adjoining wet bar, a wood-paneled study, and a formal dining room with a separate butler’s pantry. Outdoor highlights featured a spacious screened-in porch with a stone fireplace, as well as a waterfall pool and cabana, completing the home’s refined yet inviting atmosphere.
Designers That Were Present
The 2025 FLOWER Magazine Showhouse featured the creative work of an exceptional lineup of designers from across the country, each bringing their own signature style to the project. One of the designers, Anna Lisa Dobbs, shared:
"Partnering with Continental Floral Greens was such an asset while working in the Flower Showhouse. Their quality was not only diverse and beautiful, it was reliable. When flowering for a showhouse longevity is key. I was blown away with how well their varieties sustained. One of my absolute favorite takeaways from the showhouse was how diverse each Interior Designers space was. I had the honor of four weeks working with four very different designers and was able to play and exercise imagination. Each room had a very unique personality and each week the florals were a little different!"
About the inspo:
"A favorite room of mine in the showhouse was the Mudroom. It had a very English Countryside vibe to it. Bringing this to life through floral I wanted there to be a feeling that the owner frequently threw on their boots with a basket in hand and foraged the countryside."
Staying true to the magazine’s botanical focus, Margot Shaw, Founder and Editor-in-Chief of FLOWER, shared:
"For obvious reasons, our FLOWER Showhouse was going to be a prime floral venue. We tapped the illustrious and ingenious Ariella Chezar as our floral design chair, and she curated a stellar list of local designers to “flower” the spaces throughout the house. Each arrangement beautifully suited the individual designer’s vision, and having Continental Floral Greens and their fabulous fresh material made everything more beautiful.”
Photo: Leslee Mitchell
Continental Floral Greens at the FLOWER Magazine Event
Continental Floral Greens, growers of their own floral greens, distribute their seasonal products directly from their farms. This was the case for the latest edition of the FLOWER showhouse, where each floral designer turned their products into incredible floral designs. Their foliage and products were used by several designers across multiple areas of the home, serving as the foundation for the arrangements. Greenery was particularly important, providing structure and support for the flowers.
The FLOWER Magazine Showhouse in Nashville, a stunning home where design and florals fuse
One designer commented:
“The products from CFG form the base for every arrangement. They give shape and hold to what we build in each room.”
For the company, participating in the showhouse was an opportunity to see their plants in practical use. The company focuses on growing healthy, well-formed plants for designers and florists. Seeing these plants placed in different rooms allowed them to observe how the same materials could be used in different ways. A representative from the company said:
“It is rewarding to see our greenery in a home setting. Our work is made to be used, and this event shows how versatile it can be.”
The Importance of High-Quality Foliage and Greenery in Floral Design
The FLOWER Magazine Showhouse included various types of arrangements. Some designers used only a few stems and simple greenery, while others created larger compositions with taller plants and more complex structures. In every case, the quality of the base materials was crucial. CFG noted that providing consistent, high-quality plants helped designers achieve the results they wanted.
Greenery plays a central role in floral design, serving as the foundation for every arrangement. It provides structure, defines shape, and adds texture, allowing flowers to stand out while maintaining balance and form. Without a strong base of healthy greens, arrangements can lack stability and cohesion. Seeing artists use products throughout the home highlights the essential role of greenery in supporting creative work, and it is rewarding to watch how our plants enable designers to bring their ideas to life.
Best of all, visitors could move through the house, seeing how each designer used the products differently. The top-quality greenery appeared throughout the designs, in both large and small arrangements, highlighting the adaptability of the company’s products.
Participating in the showhouse allowed them to connect with designers, observe how their plants were used, and reach visitors who could appreciate both the materials and the designs. The event ran for several weeks, giving the public ample time to visit and see the arrangements firsthand.
Floral designers in this edition included Ariella Chezar, Ostara Gardens, Chelsea Robinson, Anna Lisa Design, The Tulip Tree, and Floraison.
