From October 9 to 26, the FLOWER Magazine Showhouse opened its doors in Nashville, Tennessee, welcoming guests into a world of design and floral art. This year, Continental Floral Greens proudly served as the main floral sponsor, collaborating closely with FLOWER Magazine and an incredible roster of designers to provide seasonal, U.S.-grown flowers and foliage for every space.
All About the Event
FLOWER Magazine’s 2025 Designer Showhouse brought together 23 renowned interior design firms to reimagine a six-acre Nashville estate into a living gallery of creativity and inspiration. The home, newly renovated by Pfeffer Torode and Maker Construction, featured 20,000 square feet of beautifully curated interiors, each space styled by a leading designer and 'flowered' by some of the most talented floral artists in the country.
From intimate entryways to grand dining rooms, every floral arrangement reflected a story made richer with fresh, American-grown greenery from Continental Floral Greens.
The estate also included a two-stall barn and scenic riding trails, adding to the bucolic charm of this magnificent country property. The grounds were professionally landscaped by Kaiser Trabue, one of Nashville’s leading landscape architecture firms.
Additional features of the home included a gourmet kitchen with scullery and wood-burning fireplace, two luxurious primary suites, a salon with an adjoining wet bar, a wood-paneled study, and a formal dining room with a separate butler’s pantry. Outdoor highlights featured a spacious screened-in porch with a stone fireplace, as well as a waterfall pool and cabana, completing the home’s refined yet inviting atmosphere.
Continental Floral Greens x FLOWER Magazine
As the main floral sponsor, the company was honored to support the FLOWER team and the event’s visionary Floral Design Chair,Ariella Chezar, who curated a talented lineup of floral designers.
Margot Shaw, Founder and Editor-in-Chief of FLOWER Magazine, shared her appreciation for the partnership:
“For obvious reasons, our FLOWER Showhouse was going to be a prime floral venue. We tapped the illustrious and ingenious Ariella Chezar as our floral design chair, and she curated a stellar list of local designers to ‘flower’ the spaces throughout the house. Each arrangement beautifully suited the individual designer’s vision, and having Continental Floral Greens and their fabulous fresh material made everything more beautiful.”
Designers and Inspiration
Among the many talented florists featured, Anna Lisa Dobbs of Anna Lisa Design worked with their foliage and products throughout the project. Reflecting on her experience, she shared:
The product:
"Partnering with Continental Floral Greens was such an asset while working in the Flower Showhouse. Their quality was not only diverse and beautiful but also reliable. When flowering for a showhouse, longevity is key. I was blown away by how well their varieties sustained.”
The experience:
“One of my favorite takeaways from the showhouse was how diverse each interior designer’s space was. I had the honor of four weeks working with four very different designers and was able to play and exercise imagination. Each room had a unique personality and each week, the florals were a little different!”
The inspiration:
“A favorite room of mine in the showhouse was the Mudroom. It had a very English Countryside vibe to it. Bringing this to life through floral, I wanted it to feel like the owner frequently threw on their boots with a basket in hand and foraged the countryside.”
Photo: Leslee Mitchell
Why Foliage Matters
Greenery is the foundation of floral design. It’s the architectural framework that supports flowers, defining shape, adding texture, and creating depth within a composition. Without it, designs can appear flat or lack cohesion. Throughout the showhouse, Continental Floral Greens’ foliage served as the foundational element that allowed designers to build dynamic, long-lasting arrangements.
The result was a vivid demonstration of how thoughtful use of foliage elevates design, transforming beautiful flowers into complete, cohesive works of art.
The FLOWER Magazine Showhouse in Nashville, a stunning home where design and florals fuse
A Grateful Collaboration
CFG extends a heartfelt thank-you to the magazine for the opportunity to be part of such an inspiring event. Participating in the Showhouse was a meaningful reminder of how floral and interior design work hand in hand, how texture, structure, and natural materials can completely transform a space.
Throughout the home, seasonal fall greenery from CFG’s farms brought warmth, shape, and movement to each designer’s vision. Seeing those products come to life in such distinct and creative ways was deeply rewarding for the team.
A representative from the team shared:
“We’re so grateful to FLOWER Magazine and the incredible designers who made this project so special,
Floral designers in this edition included Ariella Chezar, Ostara Gardens, Chelsea Robinson, Anna Lisa Design, The Tulip Tree, and Floraison.
