In the fast-moving world of cut flowers, few qualities are as fiercely sought-after — and as challenging to achieve in some crops — as vase life. A large-flowered Dahlia, as a cut flower that holds its beauty for a whole week, is more than just a convenience. It’s a commercial promise, a florist’s dream, and a breeder’s benchmark. In an industry built on fleeting perfection, the number seven holds remarkable power. Specifically for Dahlias, as large bloom Dahlias seldom reach that number.
The Power of Longevity Of Dazz Dahlias
Every day counts when it comes to fresh flowers. From harvest to handling, transport to display, time is both ally and enemy. For florists and designers, a flower with a 7-day vase life means confidence. It allows for earlier buying, broader design windows, and satisfied clients who enjoy their bouquets for more than a weekend.
For wholesalers and exporters, it means lower shrinkage, fewer complaints, and tighter logistics. And for consumers? It means getting full value for their money — beauty that lingers, not just a flower that bows out by Tuesday. A whole week on the vase builds trust. Anything less is a gamble.
Dazz Dahlias do this for you—a new standard in Dahlia vase life.
Video by Peter van Delft: "Meet the Dazz Dahlia Collection at grower @kwekerijnooitgedacht! Owner Edwin Burgers is harvesting these amazing big heads with extremely long lengths, insane!"
Names of the Dahlias in this video:
- Yellow cactus: Dazz Sanne
- Pink/lavender: Dazz Anne
- Apricot: Dazz Mex
- Orange: Dazz Jolien
- Big white: Dazz Kim
- Lime/white: Dazz Corrie
Why Breeders Are Obsessed With It
Behind these Dazz Dahlia flowers, which last a week, is a breeder who spent years refining their genetics; George van Haaster:
"Vase life is not just a matter of luck. It requires careful selection for cell structure, petal thickness, stem firmness, and resistance to microbial breakdown. Flowers that look stunning but collapse after three days can never truly compete in the long term."
George van Haaster and Edwin Burgers, with their new range of "Dazz Dahlias," are prioritizing vase life. This second year, they are testing the varieties under real conditions, and that is key. Not in lab-perfect environments, but in the hands of florists, in packaging, and in floral designs across Europe. “If it doesn’t hold for seven days,” they say, “we don’t release it.”
Flowers That Stay Tell a Better Story
A Dazz Dahlia flower that holds for seven days carries a message: this was grown with care, selected with purpose, and meant to be remembered. It’s not just about durability — it’s about delivering value and delight that lasts. As the global flower industry evolves, vase life is becoming less of a bonus and more of a baseline, also for Dahlias.
So next time you get Dazz Dahlias that stand tall after a week, know this — it didn’t happen by accident. Somewhere, someone worked hard to give that flower more time to shine!
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