Imagine you were a breeder of outstanding wedding and event roses, having created three new superb rose varieties, and you would have the opportunity to ask six renowned floral designers to have a go at them. What an opportunity! And what wonderful material to share with your worldwide fan base of rose lovers.
David Austin has seized the moment by sending its novelties to six creative celebs for a closer look. Watch closely, because here's what happened...
6 Floral Designers About 3 Novelties
Launching three new roses into the floral market is exciting but there’s also an anticipation as to how the floral designer and wedding couple will perceive David Austin's new varieties. The opinion of both greatly matters to this popular breeder as it wants the experience of working and using our roses to be an immersive and enjoyable one for florists all across the globe.
Amy McCann from David Austin's Marketing & PR department:
"Over the years we have been privileged and honored to work alongside some incredibly talented floral designers for which we are ever grateful and what better way to celebrate these new roses than to collaborate with floral designers from around the world. After all, we breed the roses, but the florist brings them to life through artistry and design and we absolutely love to see unique style and creativity in this ever-evolving industry."
So let us introduce to you… 6 floral designers who have brought our roses to life through their own vision and interpretation.
Myrtle et Olive
Meet Heather Siu from Myrtle et Olive. Heather has an innate style and her work is very much loved by the David Austin company. You can be sure they were delighted when she agreed to create some floral magic with Bessie, Hettie, and Millicent.
Heather created a floral feast of colour capturing the contemporary along with an art deco and country twist. She demonstrates how you can bring all these collective looks together and make them work harmoniously.
Out of the three varieties Heather had a clear favorite. This is what she has to say:
"With her striking pink hues and distinctive wavy petals, Hettie holds a special place in my heart. Hettie shines as the paragon of adaptability. The bold and beautiful shade of striking pink that Hettie dons makes her a top recommendation for my beloved Asia brides. Hettie’s vibrant hue is the ideal selection for those looking to add a touch of luxury and sophistication to their traditional ceremonies, ensuring that the rose you choose is anything but ordinary."
Branco Prata
Say hello to Sofia Ferreira from Branco Prata, a florist business that describes itself as 'tempestuous floral design'. That description matches exactly the type of florist David Austin is looking for. Just watch this tempestuous flair within their floral designs below. Sofia brings texture to her designs with draped fabric, stone pedestals, and metal urns. There is a cleanness and structure to her work along with bringing in these extra textured details to create fun and theatre.
Sofia comments:
"We had the wonderful opportunity to design with two new varieties of roses from David Austin Wedding Roses, the wonderful Hettie, and Millicent. It was such a great exercise to create floral compositions with these two beauties. The colors are exquisite and the scent is truly incredible. Their longevity is quite impressive and they are perfect to create a more modern but romantic style."
Keira Fleur
Keira Fleur has been on David Austin's radar as they see a synergy between their roses and Keira Fleur's style. Designer Kim Aejin captured the beauty of the roses with a simplistic design and artistic placement. Framing Hettie and Millicent together as a complementary duo and creating a whimsical vibe in their signature style. No wonder David Austin loves Keira Fleur's interpretation of styling with their roses and it shows how Keira Fleur has become so versatile in different designs and settings.
Lottas Floral Studio
Friends of one of David Austin's exclusive growers Alexandra Farms, Shallima Turizo Dancur from Lottas Floral Studio created a sumptuous table arrangement oozing luxury and glamour fit for a special occasion. Don't you just love the contemporary vibe and attention to detail that she created in this inviting setting? The darker mood of the interior marries well with the colorful tones of Hettie and Millicent, a perfect pairing of contrast.
Shallima said:
"It brings me immense joy to share with you this visual feast — a reel of images and videos portraying the enchanting tableau of the landscape. I proudly introduce the latest treasures from the earth: Hettie, Bessie, and Millicent by David Austin Wedding Roses, meticulously nurtured by the talented hands of our friends at Alexandra Farms. A visual testament to the harmonious dance between nature and human craftsmanship."
Dogwood & Fir
Gilberto Freihoff from San Diego's premiere florist and floral design company Dogwood & Fir is one of the all-time favorite florists who has been connected to David Austin for years. Full of charisma Gilberto brings their roses to life in a way like no other.
Gilberto creates absolute theatre and emotion in his work which is why this breeder loves working with him. The detail is unique and he creates a picture that paints a thousand words. Reminiscent of the Mad Hatter Tea Party check the creativity Gilberto has portrayed.
Katya Hutter Floral Design
Katya Hutter has been David Austin's floral friend for some time now. She is a constant inspiration with an attention to detail that goes beyond everyone's expectations. Not one to shy away from color and glamour, but she does this in a considered way. She captivates emotion and the people at David Austin love how she has used their roses to intertwine with interior and bridal fashion.
Katya expresses:
"Bessie is a quick opener and a unique rose. Her rosette is delightfully full of petals and gorgeously open, while her color mesmerizingly transitions from cream and peach through to nude and ivory tones. In my opinion, she embodies a sense of romance, luxury, and royalty, yet she retains a pure and innocent charm. Simply captivating."
Leading by Example
There is a reason why the breeders of David Austin Wedding Roses stick so closely to top florists and highly influential floral designers. The exclusive roses deserve a podium that exceeds the ordinary, like a wonderful wedding event. The roses of David Austin know where, when, and how to shine. And now you also know this. All you need to do is follow the examples of these industry pros that lead by example.
All photos courtesy of David Austin Wedding Roses.
