Rosaprima and Floraprima, leaders in luxury florals, are proud to present the second edition of their New Variety Launch Event. Running from July 21st to August 3rd, this campaign offers florists, designers, and flower lovers the opportunity to see and experience their newest and most exclusive varieties up close. Throughout the event, select wholesaler locations across the country will show these fresh releases, providing professionals and clients alike with an opportunity to explore the latest trends in premium florals, gather inspiration, and connect with the newest releases.
New Arrivals at the Wholesaler’s Table
This year’s event marks an exciting milestone, as both Ecuadorian brands launch over ten stunning new varieties of roses and specialty flowers—each one selected for its exceptional quality, color, and unique character. All the featured varieties are available year-round, providing florists and designers with fresh inspiration and creative possibilities for every season.
This annual presentation of floral innovation and novelties offers attendees a huge opportunity to experience these new rose and specialty flower varieties in person. Each participating wholesaler will feature curated displays, allowing visitors to appreciate the quality, colors, and distinctive forms that define their collections. If you want to know more about the event, register directly on Rosaprima's website to receive the list of participating wholesalers.
What’s New, What’s Next - You're About to Know!
This year’s event introduces over ten new varieties from Rosaprima and Floraprima, including exclusive selections that florists and designers can now access year-round. At each participating wholesaler, visitors will find design ideas and floral recipes inspired by the shapes and colors of these new varieties, along with opportunities to connect with colleagues who are driving creativity in the industry.
The brand's latest marketing materials will also be available at all locations, with digital versions provided on request. The event will show their close partnerships with wholesalers, supporting them with tailored tools, exclusive resources, and active social media promotion to spark inspiration and engagement across the floral community.
The team says:
"Experience the Rosaprima and Floraprima difference. This event is your exclusive invitation to get yourself involved and connected with the innovation and quality that define both of our brands. We can't wait to welcome florists and designers, alongside our trusted distribution partners, to experience it onsite."
PS: You'll be able to take home updated catalogs and fresh creative ideas to elevate your floral design skills!
For more details and participating locations, visit Rosaprima.
