From Bucharest in Romania, Alina Neacsa's Flori cu Fitze Academy aims to educate a new generation of Romanian florists. Read all about this high-class school here.
Help in a Challenging Journey
For people who dream of opening a flower shop, or want to become an event organizer, or simply intend to improve their floral design skills to bring their floral business to a higher level, Flori cu Fitze Academy is there to help in this challenging journey.
Alina Neacsa - a Little History
With almost twenty years experience in the organization of exclusive events and luxurious weddings, now famous florist in Romania, Alina Neacsa decided to share her floral business knowledge and started offering training courses in her company Flori cu Fitze Academy, which translates roughly as 'flowers with whimsical', in a way that it has meaning also as capricious, fancy, luxury, something like that. The word 'fitze' does not translate directly into English. Her workshops are unique both in the domain of floral knowledge, which covers many different topics, and also in the way she teaches and the training session structure.
When she started her journey, there were no florist schools, no courses in Romania. Nothing that encourages florists. And now there is. Alina Neacsa is also a Romanian Royal Family florist, an opportunity she gained due to her consistency in pushing boundaries and adding to the world of floristry every day.
Alina Neacsa:
"After searching literally everywhere, I decided to first go and learn all about it in England. At that time, I wasn't a florist yet, but saw a lot of them. I owned 5 event venues and I also had an event organizing agency with more than 10 weddings a week, and that was the building block to what I do now."
Loving to Teach
Many years later, and after what she calls 'a roller coaster of traveling' all over the world in a search for events, courses, and classes, she decided to teach others. (Alina came from a family of four generations of teachers, and she discovered that she loves to teach.) And because there was no proper education program or school in Romania that teaches how to be a professional florist, Romanian wanna be florists had to search for it elsewhere, and had to put a lot of effort into learning about floristry. Nowadays, it is much more advanced in Romania. The floral industry grew enormously in the last seven years. Also professionally. And it is to say Alina Neacsa helped to develop this.
Not a Class, But a Total Experience
With her Flori cu Fitze Academy, she was the first to have Masterclasses in 5-star hotels. It was also an all-inclusive deal, lunch, flowers, etc, all included, and even with a special dinner on the last night. Alina sees it not only as a Masterclass but more like a total experience that everyone involved can remember.
"I don’t like cold classrooms like in schools, I like my Masterclasses to be an overwhelming experience and that my students feels like in a working vacation. When you feel good and comfortable, ...you learn better."
Flori cu Fitze Academy is the school that brought the 'Masterclass' concept to Romania. Working with over 15,000 flower stems! The first Masterclass was held in 2017, and thereafter, she has been doing one Masterclass annually.
Flori cu Fitze Trip
Alina Neacsa also goes beyond teaching with her Flori cu Fitze Academy, and offers a trip to Holland where florists can see Royal FloraHolland, Exporters and growers, the Keukenhof park, and fairs. She offers this twice a year. This is great for florists, as they can better understand the whole industry and see the 'bigger picture'. Alina:
"It's always great to be able to see how the attendees grow and learn about, not only flowers, but about the complete industry. I am always looking forward to organising more farm safaris for my students"
A Journey for a Lifetime
Flori cu Fitze also offers, at least twice a year, well-known and renowned florists from other countries to share their experience with the students. As Alina says, "Flori cu Fitze Academy is a journey for a lifetime!"
