In 2025, Floriexpo will return to the Broward County Convention Center in Fort Lauderdale, FL, from June 4 to 6. A live floor map is available, and registration is in full swing. Floriexpo unites floral category vendors with mass-market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, and more. Spanning from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything. Featuring a carefully curated mix of special events, professional development, and dealmaking, Floriexpo is a boutique floral event designed for floral professionals. Floriexpo is North America's only business-to-business event exclusively for the floral industry.
Show Your Products to the Floral Industry’s Top Buyers at Floriexpo!
Exhibiting at North America’s Largest B2B Floral Event is so much more than simply securing a booth. Floriexpo offers exhibitors year-round opportunities to connect with our highly valuable buyer community—from integrated social media exposure to exclusive educational sessions and after-hours networking events. Floriexpo isn’t just a trade show, it’s a thriving floral community.
By exhibiting, you’ll get face-to-face time with your buyers, gain real-time insights into their needs, foster meaningful connections, and showcase your latest products and services. All of this—and much more—is what makes Floriexpo an unmissable opportunity for your brand.
Immerse Yourself in a Full Day of High-Energy Learning at Floral Bootcamp!
Get ready for a power-packed day of interactive sessions led by top industry experts, featuring fast-paced micro sessions designed to keep you inspired, informed, and engaged every step of the way.
From floral design and creative inspiration to mastering marketing, boosting sales strategies, and strengthening team dynamics, this immersive experience covers it all. After each micro session, dive into collaborative round table discussions, where you’ll connect with fellow attendees, exchange ideas, and get inspired — all in a lively, fast-moving format where the magic truly happens! At the end of this expert-led experience, you’ll receive a certification of attendance to mark your participation and achievement.
Floral Bootcamp is an optional upgrade for exhibitors and attendees. The schedule is subject to change.
Also, during the expo, there is a floral education program. It features out-of-the-box presenters to show you the latest trends in the floriculture industry. Topics include merchandising trends, sustainability and eco-labeling, pricing analysis, and cost-savings, and more!
The Floriexpo Advisory Board
Floriexpo, North America’s largest B2B Event for the floral industry, also announced the addition of multiple new members to an already very robust Advisory Board.
Bob Callahan, President and CEO, Floriexpo:
“Our Advisory Board is one of the most critical elements to the success of Floriexpo. We are so fortunate to have some of the most creative, passionate and driven leaders in the industry helping us guide this event. They help us ensure the quality and authenticity of every facet of the event from education to messaging and branding and everything in between.”
The Floriexpo Advisory Board is comprised of top buyers, suppliers, and distributors in the floral industry:
- Lisa Letch -Floral Sales Manager, Shaw’s / Star Market
- Amber Smith – Floral National Category Director, Albertsons
- Bradley Gaines- Director of Floral, United Family
- Nadia Pregoni -Category Manager, Floral – Stop & Shop
- Tony Comstock – Floral Category Manager, Schnucks
- Kay Hughes – Chief Operating Officer, Florist Distributing, Inc./Hy-Vee
- Lee Fanning – National Category Manager, Sobey’s
- Shelly Simons – Category Manager Floral | Safeway, Sobeys West, IGA West and Thrifty Foods
- John Agnew – Global Category Merchant, Whole Foods Market
- Sarah Houle – Business Development Manager, H-E-B
- Lauree Lincoln, Business Development Manager, Sunshine Bouquet
- Pieter Landman – President, Blooming Vision
- Joep Pasternostre – CEO, Founder, Bloomaker USA Inc
- Jenny Gabarek -Sales Director, Tessa Corp.
- Joseph Farrell -President, BloomQuest, LLC
- Kim Boin- Key Account Executive, Galleria Farms
- Stuart van Staalduinen Jr. – Director of Sales, Bayview Flowers
- Marielle Catillo – Account Manager, Sales – Flora Pack
- Maria Fernandes – Retired National Category Manager – Floral & Garden Centre, Sobey’s
Bob:
“The results of last year’s Floriexpo surpassed all of our expectations, to see the excitement for the event reflected in such a positive way by both our attendees and exhibitors is just amazing. We truly took into account the feedback and direction of our incredibly valuable Advisory Board which is comprised by stakeholders and tastemakers who are driving floral forward. We attribute much of the success of the 2024 edition of Floriexpo to listening to the people that have their fingers on the pulse of this remarkable industry.”
For media inquiries or event information, please contact Lauren St.Clair, lstclair@floriexpo.com, Bob Calahan, bcallahan@floriexpo.com, or Christine Salmon, csalmon@floriexpo.com.
.jpg "Banner Floriexpo 2025")
