
A Million Roses a Day...
It could well be a saying in the flower business: "A million Roses a Day... makes over 300 million a year." Those are huge numbers that Fresco Flowers submits. The unpackers have built their reputation over the years, gaining the trust of so many top growers from Africa to put their flowers to the market in optimal condition. Rift Valley Roses is one of the partner growers, responsible for almost twenty varieties of big head quality roses.
Exciting Times
These are exciting times at Fresco Flowers. Especially since they are on the verge of an exciting premiere of a new white rose, one that the market will embrace for sure. Jaap Buis: "We at Fresco Flowers have an intense relationship with 'our' growers. We are not their owners, not even the owners of their roses. We are the agent, the service provider, that takes care of a part of the cool chain. That starts at the airport of Nairobi, Kenya. We support the grower with their logistics, unpacking, marketing, and sales. Our focus is still for 90% on clock sales at Royal FloraHolland in Aalsmeer, which is quite unique these days, but we feel very comfortable with this way of marketing our roses."
Testing, testing, testing in the trial room
Tough Selection Process
Fresco Flowers works with only the finest roses from the best African growers. That is why they do not simply jump on any train that passes by. They get involved in the selection process to be convinced that they put the right product at the auction clocks. Regular and reliable supply of big numbers is paramount for Fresco Flowers, and for Snowstorm+ this started with one hectare at Rift Valley Roses and a tough selection process.
Rift Valley is one of ten growers handled by Fresco Flowers

One million roses a day pass through Fresco Flowers


Ready for the clocks, ready for the world