For Mona Flowers Kenya, this year’s International Floriculture Trade Fair (IFTF) was more than an exhibition. It marked the farm’s official global introduction and the beginning of a story rooted in passion, precision, and pride. From Eldoret’s high-altitude fields to the bustling halls of Vijfhuizen, Mona Flowers made its debut with confidence, showcasing a collection of T-Hybrid roses, spray roses, and fresh greenery that captured the attention of visitors from across the world.
The Mood at Their Booth
There was an unmistakable sense of excitement around Booth D2.10. Visitors stopped to admire the rich colors, strong stems, and large head sizes of Mona Flowers’ roses, all grown at an elevation of 2,250 meters above sea level. The team’s warmth and enthusiasm were evident from the very first day, creating an atmosphere that reflected both gratitude and ambition. Every conversation carried the spirit of Kenya’s floral excellence, as buyers, designers, and growers gathered to learn about the newest name in premium rose cultivation.
The design and the brand colors attracted everyone and sparked some curiosity. Many were asking, Who is the new grower in town? The first impression for Mona Flowers was spot on, a great way to position itself as a premium grower to watch.
One element that stood out as both symbolic and visually captivating was the Crested Crane, the heart of the Mona brand. Featured prominently across the booth design and visual storytelling, the Crane embodied grace, resilience, and quiet strength, the very values that define Mona’s philosophy. Its golden crest, a mark of distinction, reflected the brand’s pursuit of excellence and refinement in every stem. Visitors were drawn to the serene yet majestic imagery, which beautifully tied together Mona’s identity as a premium high-altitude Kenyan grower, rooted in authenticity and blooming confidently onto the world stage.
Warm Reception and Global Interest
Throughout the three-day exhibition, the Mona Flowers booth became a lively hub of interaction. Many visitors expressed admiration for the consistent quality and freshness of the farm’s roses, and several new business prospects were established. The debut not only placed Mona Flowers on the global map but also demonstrated Kenya’s growing influence in the international flower market.
“We’re thrilled to have shared the beauty of our roses and connected with so many wonderful people at IFTF,” the team shared after the show. “Every conversation bloomed with passion and pride for what we grow. It’s been an incredible experience and a reminder that Kenyan flowers have a powerful story to tell.”
A Message From C.E.O. Priscilla Kiptoo
“Mona Flowers Kenya was born from a long-held vision and a deep desire to share something refreshing with the world. For a long time, we dreamt of entering the flower industry, but we didn’t have the capacity to make it happen at the time. Today, that dream has come to life. We now have the structure, the team, and the drive to create products that speak of quality and intention.
Launching Mona at the IFTF was not just a business milestone but a symbolic moment for us, a toast to growth, to opportunity, and to the new generation of African flower brands making their mark globally. We invite everyone to journey with us as we continue to bring freshness, creativity, and authenticity into the floral world.”
Reflections From the Head of Commercial
From the Head of Commercial, Yvonne Tirop, the debut carried deep personal meaning. “This was more than just an exhibition for us,” she shared.
“It was the first chapter of our story, a moment to show the world who we are, what we stand for, and what Kenya continues to offer to global floriculture. The response was overwhelmingly positive, and the energy around our booth reaffirmed our belief in the quality and heart behind Mona Flowers. As we take this next step, we do so with gratitude, confidence, and excitement for what lies ahead.”
Looking Ahead: A Brand Ready to Grow
The successful debut at IFTF 2025 marks just the beginning for Mona Flowers. The team now looks ahead to expanding its market reach, strengthening its partnerships, and introducing more varieties to meet the evolving demands of buyers worldwide. With Eldoret’s unique climate providing the perfect foundation for quality and longevity, Mona Flowers is ready to take its next steps as one of Kenya’s most promising growers.
As they raise a toast to new beginnings, the spirit of their first global showcase continues to inspire a symbol of what’s possible when passion meets purpose. This is only the beginning of the Mona Flowers story, and the world is watching with anticipation.
Follow Mona Flowers’ journey as they continue to grow and share their story with the world. Check them out on Thursd monthly to discover more about Kenya’s newest premium rose grower and their expanding collection of T-Hybrid and spray roses.
All pictures courtesy of @Mona Flowers
