Mona Flowers arrives with a clear sense of purpose. The farm was founded to redefine Kenya’s presence in the premium rose space and to show what high-altitude growing can deliver when quality and responsibility guide every decision. The vision took root in Eldoret, where altitude, climate, and a determination to do things the right way come together in one place. From the start, the team set out to build a brand that feels real and that can stand up to international expectations.
Eldoret is not just a location on the map for Mona Flowers. It is the foundation of the growing philosophy. At two thousand two hundred and fifty meters above sea level, the fields sit in cool air and rich volcanic soils with reliable water. Those conditions support strong stems, consistent color, and a vase life that meets the demands of international buyers. When the first rows were planted, the team knew that altitude would be a competitive advantage. Today, it is part of the identity that sets Mona Flowers apart.
Its Mission and Vision Are Clear
The mission of Mona Flowers is straightforward and ambitious. The farm aims to produce and export premium flowers that meet high-quality standards while staying true to ethical practices, environmental care, and social responsibility. The promise extends to the customer experience as well. Every order should feel dependable, and every stem should reflect careful growing and honest work. The vision looks a step ahead. Mona Flowers aspires to offer leadership in sustainable flower production and export in Kenya. It is a goal that will take time and discipline, and the team is prepared for both.
The Crop and Markets Ahead
Mona Flowers is growing premium T-hybrid roses and spray roses alongside eucalyptus greenery. The combination serves florists and buyers who want both focal stems and dependable foliage from one source. The initial market focus is Europe, the Middle East, and Eastern Europe. As volumes rise, the plan is to widen the reach to a broader global spread while keeping service levels steady. The first year is about proving consistency. After that, the goal is to scale without losing the standards that define the farm.
Key milestones show how quickly the farm has moved. Production started in 2025, and the team set its sights on the first international showcase at IFTF 2025. On the ground, the current area is fifteen hectares in production, with a move to twenty-one hectares already underway. Beyond that, the farm has the land and the plan to grow. The next two years include diversifying the portfolio and raising export volumes in a measured way so that quality and delivery keep pace with expansion.
Sustainability and Responsibility
Sustainability is not a slogan at Mona Flowers. It is built into daily operations. Water is recycled to protect local resources and to keep usage efficient. Pests are managed through integrated approaches that reduce the need for harsh inputs and support plant health over the long term. Energy is a clear focus. Nine out of ten units consumed on the farm come from solar power, which limits emissions and stabilizes costs. These choices are practical. They protect the environment, reduce waste, and support the level of quality that Mona Flowers wants to be known for.
The culture inside the farm is a major part of why things move forward. The team operates on teamwork, excellence, integrity, and innovation. People come to work every day with a shared purpose: to grow flowers that make people feel good and to do it responsibly. The language at Mona Flowers is simple. Everyone’s contribution matters. Everyone’s ideas are welcome. That approach builds trust and helps the farm react quickly when markets shift or when a growing challenge needs attention.
The Identity Behind the Crested Crane
Identity is another piece of the story. Mona Flowers’ Crested Crane symbol speaks to nature, culture, and care. The bird is an endangered species, and its presence in the brand is a reminder of the responsibility that comes with farming at scale. It also gives the team a visual cue for storytelling. Visitors and buyers remember it, and it opens conversations about the values behind the stems. Along with the Eldoret altitude, the symbol helps Mona Flowers stand out without relying on noise. The brand story is grounded in place and purpose.
Mona Flowers at IFTF 2025
With this base in place, Mona Flowers steps onto the global stage at IFTF 2025. The move is intentional. IFTF is where the world’s floral industry meets, and for a new farm, it offers a chance to introduce the story and the product to buyers who expect results. At Booth D2.10, visitors will find a clear presentation of what Mona Flowers stands for. Expect roses that show the benefits of high-altitude growing, displays that bring the Crested Crane to life, and a team ready to have real conversations about needs, volumes, and timelines. The atmosphere will be warm and direct. The goal is to build relationships that last.
A Message to Buyers and Partners
The message to buyers is consistent. Mona Flowers stands for reliability, quality, and honest partnership. Orders must arrive as promised. Stems must meet the grade agreed upon. Communication must be timely. That is how trust is built, and that is how repeat business grows. Short-term goals reflect this approach. Over the next year, the focus is to solidify market presence, deliver on early partnerships, and refine the production plan so that availability aligns with demand cycles in core markets.
Looking Ahead
Looking a little further ahead, Mona Flowers sees a clear path within Kenya’s floral industry. In three to five years, the aim is to be in the top tier of growers recognized for quality, consistency, sustainability, and a brand story that connects with buyers on a practical and human level. Success is defined by more than sales. The team wants to build a legacy of strong products, community empowerment, and environmental stewardship that others in the sector can look to as a working model.
From the Head of Commercial, Yvonne Tirop:
“The excitement lies in shaping a new brand that reflects Kenya’s best attributes — beauty, resilience, and authenticity — and seeing it blossom on a global stage. It’s deeply satisfying to witness Mona Flowers taking shape and already eliciting great excitement from customers who are eager to be part of this elegant and promising brand.”
Her words capture the heart of the company’s journey: optimism, commitment, and a strong belief in what Kenyan growers can achieve.
As the doors open at IFTF 2025, Mona Flowers invites visitors to come by Booth D2.10 and experience what they have to offer. Meet the team, ask questions, and look closely at the stems and the foliage. If you are building a program for the season ahead, this is a good moment to explore a partnership that aligns quality with responsible growing. Read on for more stories from Kenya’s farms and follow Mona Flowers’ journey as the team writes the next chapters on our platform.
