As Valentine’s Day approaches, red roses take center stage across the global flower market. For Mona Flowers, the season represents both a milestone and a moment of intent. This Valentine’s marks the farm’s first official participation in the holiday at commercial scale, and the focus is firmly on delivery, consistency, and building confidence with the market.
Rather than chasing volume, Mona Flowers has approached the season with discipline. Every decision, from production planning to logistics coordination, has been shaped around fulfilling commitments without compromise. The objective is clear. Deliver premium red roses at the moment they matter most, and do so in a way that reflects long-term reliability rather than short-term gain.
A Focused Approach to Valentine’s Production and Delivery
According to Priscilla Kiptoo, the CEO of Mona Flowers, Valentine’s preparation begins with clarity and alignment.
“As Valentine’s Day approaches, Mona Flowers is fully focused on delivering exactly what we promise. Premium T hybrid heads, strong stems, and reliable service execution across every order placed by our valued customers.”
Production planning has been tightly aligned with confirmed demand to ensure supply remains realistic and controlled. This approach allows the farm to stand behind its value proposition while protecting quality across every stage. Quality control remains rigorous from harvest through packing, with close attention paid to head size, stem strength, and the opening stage so that each rose meets Mona Flowers’ premium specifications.
“Ultimately, Valentine’s is about emotion,” Priscilla adds. “By delivering premium red roses, the color of the moment, we aim to bring a genuine smile to the end consumer and reinforce the trust our partners place in Mona Flowers.”
Why Premium Red Roses Define the Season
Valentine’s Day places red roses under intense scrutiny. Buyers are not only looking for color consistency but for stems that hold, travel well, and perform at the retail and consumer level. Mona Flowers has positioned its Valentine’s offer around varieties that can meet these pressures without exception.
The farm’s strategy recognizes that during peak demand, reliability is as important as appearance. Strong stems, controlled opening, and dependable vase life are treated as non-negotiable requirements rather than added value.
Roses Ever Red, Madam Red, and Spray Rose Mirabel in the Valentine’s Lineup
This Valentine’s season, Mona Flowers’ red rose offering is led by Rose Ever Red, supported by Rose Madam Red and the Mirabel spray rose. Ever Red remains the farm’s most popular and consistently performing variety and is widely regarded as one of the strongest red roses currently available in the market.
Falling within the T-hybrid category, Ever Red delivers premium head sizes ranging from 5.5 to 5.8 centimeters, with stems measuring 50 to 70 centimeters. Buyers value the variety for its stem strength, large heads, balanced opening behavior, and reliable vase life, qualities that make it particularly well-suited to Valentine’s Day demand.
In the spray segment, Mirabel continues to perform among the most dominant red spray rose varieties. Its strength lies in its spray formation, solid stem structure, and well-sized buds, offering buyers a dependable option for mixed programs and value-driven arrangements.
Together, these varieties allow Mona Flowers to present a well-rounded red lineup that balances visual presence, structural strength, and consistency.
Managing Supply, Timing, and Expectations During Peak Demand
From a commercial standpoint, Mona Flowers has approached its first Valentine’s season with heightened coordination across teams. Yvonne Tirop explains that realism has guided every aspect of supply planning.
“Our supply fulfilment has been carefully planned to align closely with production, ensuring availability is well managed and dependable.”
Teams across production, packhouse, and commercial functions are working in sync to maintain smooth product flow and clear communication. Logistically, the farm is in close coordination with freighters to ensure timely drop-offs and uninterrupted movement along the value chain. Early planning and buffer measures have been built in to manage the pressures associated with peak demand.
“Being our first Valentine’s, our goal is not only to perform well, but to leave a lasting impression,” Yvonne notes. “One that reflects Mona Flowers’ commitment to quality, reliability, and long-term partnership.”
A Message to Buyers and Long-term Partners
As Valentine’s Day demand builds, Mona Flowers’ message to buyers and partners is clear. Behind every stem is a deliberate promise to meet expectations, honor commitments, and deliver consistency when it matters most. The farm’s tagline, Elegance in Every Stem, reflects a standard that guides decisions across production, quality control, and service execution.
For the market, this first Valentine’s season is more than a campaign. It is a statement of intent. Mona Flowers enters the season focused, prepared, and committed to building trust that extends well beyond February.
All pictures courtesy of @monaflowerskenya.
