Since 1987, Sunrite Farms has been a foundation in Ecuador’s rose industry, maintaining its classic, traditional essence. However, in a constantly changing market, the challenge for a company to remain as such is always a feat. Today, the Ecuadorian flower business not only embraces its legacy but also moves forward with a fresh, renewed vision. With the 'Once Upon a Time Begins Now' Campaign, they are redefining what it means to be a leading brand in the floral sector while staying true to their principles of quality and eminence.
Sunrite Farm’s New Direction for Growth and Strategic Shift
Sunrite Farms has always been synonymous with high-quality roses. With more than 80 varieties cultivated with the highest care standards, the company has built a solid reputation throughout its 38-year history. However, to stay relevant in highly competitive markets like the U.S., Europe, and Russia, they have boldly decided to evolve while maintaining its essence. This is where the strategic shift and a new direction for transformation and growth come in strong.
Their latest campaign titled 'Once Upon a Time Begins Now' reflects this responsibility and devotion to what they do. This important rebranding includes a complete change in packaging and the adoption of a new marketing strategy designed to attract mainly wholesalers, and on the other hand present varieties that could serve florists, designers, wedding and event planners. As a company, they have the ultimate goal to position itself as a cardinal brand with its catchy slogan, 'Think Roses, Think Sunrite'.
Innovating and Leading Without Losing Sight of What Matters
Over the years, Sunrite has perfected each aspect of its cultivation process, ensuring every rose reflects its high standards. Now, with a refreshed image and forward-looking strategy, they’re taking steps to share their knowdlege and develop more sustainable practices, recognizing that the future of the industry lies in environmental responsibility and a tremendous team effort.
For them, roses reflect years of fine-tuning every step of production, a process that’s now paired with a push toward sustainability. It is their pleasure to announce that with their latest and most fresh identity, they’re embracing positive change and being extremely mindful of the impact these will have on the future of the flower industry.
Visit Sunrite Farms at Expo Flor Ecuador 2024 to See Their Rebranding
This week, one of the most important floral industry shows takes place in Ecuador —Expo Flor Ecuador —, and they are ready to go all in to encapsulate their work while apprehending the attention of all attendees. They cordially invite the industry and the entire floral supply chain to visit their stand and discover the new innovations their brand is bringing to the market.
This is the perfect opportunity to experience the evolution they are bringing to the industry firsthand and learn how they are leading the way into the future without abandoning their core traditional roots.
But this is just the beginning... Stay tuned to the relaunch of their brand with an even more impactful image. You can be part of this exciting new chapter by staying in touch with Sunrite Farm's Instagram account to become a part of this remarkable transition making its own evolution.
Photos courtesy of Sunrite Farms
