Floraprima is excited to present the Natura Moderna Collection — the sixth and most design-forward release in its growing catalog of premium floral selections. Created with today’s creative professionals in mind, it was developed to meet the evolving needs of florists, stylists, and event designers who value functionality and beauty in their work.
Built for the Modern Florist - The Vision Behind Natura Moderna by Floraprima
At the center of this collection is the Natura Moderna Ranunculus — a variety that reimagines traditional Ranunculus with a softer, more open form. Its single-petal layering gives each flower a clean, airy silhouette, offering a minimal yet expressive look that perfectly fits into contemporary floral trends.
The collection is a practical powerhouse. The long stems and multi-bloom structure enable florists to achieve voluminous arrangements using fewer stems, thereby optimizing costs and reducing waste without compromising on fullness or drama.
Why This Collection Makes Sense for Modern Floral Design
The varieties were developed for professionals who balance floral design with efficiency. Its versatility makes it a favorite for everything from minimalist bridal bouquets to more dramatic editorial installations.
Here’s what makes it stand out:
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Streamlined petal structure: Unlike traditional dense Ranunculus blooms, Natura Moderna’s single-layer petals create a light, open texture that mixes beautifully with classic and modern styles.
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Long and flexible stems: Ideal for dramatic arrangements or subtle line work, the stems offer creative freedom and structural integrity.
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Multiple flowers per stem: Each stem delivers more visual impact, helping reduce stem count while still achieving full, layered designs.
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Excellent vase life: With proper care, it lasts longer than most Ranunculus varieties, giving florists peace of mind when designing for weddings, events, or retail.
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Sustainably grown: Grown using eco-conscious methods, it aligns with the growing demand for greener floral sourcing.
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Available through trusted wholesalers: Floraprima partners with reliable distribution channels, ensuring freshness and consistent quality for every stem.
A New Floral Standard and SAF Winner
In what is the beautiful floral market, the Ecuadorian brand wants to give florists something fresh. Something that feels intentional, elevated, and creatively liberating.
Already used by leading designers across Europe and beyond, this collection is quickly becoming a go-to choice for those who want flowers that do more — tell a story, shape a moment, and reflect a new generation of floral design.
The farm is proud to announce that they have been awarded Best in Show at the 2025 Outstanding Varieties Competition during the 140th Annual SAF Convention in Phoenix, Arizona.
Natura Moderna Dolce — a unique spray ranunculus from our recently launched Floraprima Collection — impressed judges with its pink tones, exquisite petal structure, and more than 4 buds per stem. Available year-round and boasting a vase life of up to 14 days, this spray Ranunculus is sure to be the highlight of your next arrangement.
They thank the Society of American Florists for this recognition, which celebrates exceptional floriculture.
To explore the collection or place your order, visit Floraprima.
Photos courtesy of Floraprima.
