Spray roses have been a valued part of the floral industry for decades, bringing exceptional versatility, texture, volume, and natural character to floral design. Increasingly, they are being celebrated not just for their supportive qualities, but for their ability to stand out as expressive, design-forward flowers that enrich arrangements with depth and creativity alongside larger focal flowers. Tune in and join this collaboration between World of Spray Roses and Alma Spray Roses from Ecuador to see how they're shaping the future of these beauties and why they're a must in floral design.
A Shared Mission by World of Spray Roses and Alma Spray Roses to Give Them the Recognition They Deserve
Through educational content, industry collaborations, interviews, design inspiration, and initiatives such as Spray Talks, World of Spray Roses continues to create greater awareness around a flower category that has evolved far beyond its traditional role. Among the companies helping drive this movement forward is Alma Spray Roses, a grower that has built its entire identity around spray roses and their possibilities.
The perception of spray roses has gradually shifted. Growers, breeders, florists, wholesalers, and flower enthusiasts are welcome to elevate the spray rose category and demonstrate its creative potential across the global floral market.
Alma Spray Roses – The Spray Emporium of Ecuador
Based in Tabacundo, Ecuador, an internationally recognized region for premium flower production, Alma Spray Roses has specialized in spray rose cultivation since its founding in 1992.
Over the years, the company has developed a broad and diverse portfolio, now consisting of approximately 75 spray rose varieties. This collection encompasses several distinct categories, including regular spray roses, garden clusters, rosette types, hashtags, and gypsy roses. Together, these varieties provide floral designers with a wide spectrum of colors, shapes, textures, and design applications.
Redefining how spray roses move, expand and take their place at the center in Alma's latest campaign
At the core of Alma’s philosophy is a clear and consistent message: spray roses should not be viewed as secondary flowers, but as focal elements in their own right.
Operating under the slogan 'The Spray Emporium', Alma has actively challenged conventional industry perceptions. The company emphasizes how spray roses can deliver volume, structure, and strong visual impact using relatively few stems. Through product development and creative marketing, Alma continues to position spray roses as a standalone design element capable of carrying entire floral compositions.
A Longstanding Relationship With Interplant
A key pillar of Alma Spray Roses’ assortment is its long-term collaboration with breeder Interplant Roses. Some of the earliest Interplant varieties introduced into Alma’s production include spray rose Snowflake and spray rose Yellow Babe. These varieties remain commercially important today due to their consistency, quality, and strong market performance.
Currently, Alma’s assortment includes around twenty Interplant varieties. This range features well-established standard spray roses such as Snowflake and Rubicon, as well as garden spray varieties like Tralala and Baby Flow. The collaboration has also extended into newer breeding directions, including Interplant’s innovative Hashtag series. This collection has introduced a more contemporary aesthetic to the spray rose category, offering fresh forms and expressive design potential.
For the Ecuadorian grower, these varieties reflect the ongoing evolution of spray roses as a design-driven category.
The Varieties Leading Market Demand
Within Alma’s portfolio, several collections have emerged as market favorites. Viviana Guanulema, Marketing Manager at Alma Spray Roses, shares:
"The Fibonacci line stands out as one of the company’s strongest performers. Known for its rich color range, distinctive flower structure, and high bud count per stem, it delivers a strong visual impact while maintaining the versatility typical of spray roses. Another key variety is Rose Baby Flow, a garden spray rose valued for its form, color quality, and productivity. It has become one of Alma’s most recognizable and widely used varieties."
Looking ahead, Glacier Flow, a newer addition to the garden collection, shows strong potential. Its refined aesthetic and garden-style character position it as a promising variety for future demand in the international floral market.
Why the Collaboration With World of Spray Roses Matters
For Alma Spray Roses, collaboration with World of Spray Roses goes beyond visibility or promotion. It functions as a platform for education, dialogue, and industry-wide engagement focused on the future of spray roses. Both organizations share a core belief: spray roses deserve greater recognition across the entire floral supply chain. Through joint initiatives, content creation, and projects such as Spray Talks, they help connect growers, florists, breeders, and buyers in meaningful conversations about trends, innovation, and design applications.
These efforts continue to reshape global perceptions of spray roses, encouraging professionals to explore the category with a more creative and open perspective. According to them, global spray rose consumption is evolving in different directions across key markets. In the United States, classic varieties remain highly relevant. Snowflake, in particular, continues to perform strongly due to its clean color, reliable opening, and consistent demand.
In contrast, European and Russian markets are showing increased interest in garden-style spray roses. Designers and consumers are increasingly drawn to flowers with a more natural, luxurious aesthetic – favoring movement, texture, and unique flower forms. This shift in preference has also driven growing interest in newer categories such as the Hashtag series, which brings bold personality and a modern design language to spray roses. These varieties demonstrate how the category continues to evolve beyond traditional expectations.
As breeding innovation continues and growers expand their offerings, the category is gaining significant momentum.
Photos courtesy of Alma Spray Roses
