Tucked away on the Warmoesstraat in Amsterdam’s historic center, Jemi has been a neighborhood staple for decades. Led by florist Michel Hamersma, the shop blends old-school craftsmanship with a modern eye for sustainability. Each bouquet is made with care—every stem is handpicked, felt, and sniffed before it earns a spot in the cooler.
The team’s philosophy is simple: if they don’t love it, they won’t sell it. And that care extends beyond the shop’s walls. Jemi is a proud ambassador of Amsterdam’s Green Light District initiative, helping to turn the city’s infamous Red Light District into a greener, more livable space. From vertical gardens to bike-delivered blooms, they’re walking the talk on eco-friendly floristry.
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Jemi
Jemi, Warmoesstraat 83 A, 1012 HZ, Amsterdam, Netherlands
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