Let’s be honest—spray roses used to be the underdogs of the rose world. Petite, often overlooked, and mostly seen as fillers. But times have changed. Especially with the rise of high-end floral design and the renewed interest in texture and detail, spray roses have elbowed their way into the spotlight. And one collection that’s really doing some heavy lifting here is the Blossoms series by globally active breeder United Selections.
To get a bit more under the skin of this rose series, let's look at this flower from the perspective of two industry folks who see these flowers from very different ends of the chain: Jan Vermeer from the Dutch flower trading house Hoven & De Mooij in the Aalsmeer flower auction, and Michel Hamersma, florist from Jemi in Amsterdam's historic city center.
What's So Special About the Blossoms Series?
United Selections isn’t new to breeding roses, but their Blossoms spray rose line really feels like a love letter to florists. The colors are dialed in just right: soft pinks, creamy whites, sandy peaches, and the occasional bold note in red or deep blush for those statement arrangements.
Jan Vermeer, who manages rose buying at wholesaler Hoven & De Mooij, knows the series inside and out. “We sell the full assortment of Blossoms,” he says. “They’re just good, reliable. Especially from suppliers like Braam in Ethiopia. Around holidays like Mother’s Day or Valentine’s, you want those consistent bunches that open well and last long.”
Jan works closely with growers in Kenya and Ethiopia, getting near-daily deliveries from names like Omang and Braam. That matters because spray roses need to arrive in top condition and hold up through shipping, processing, and design work.
Availability and price-quality ratio are paramount. "Around Mother’s Day, pink shades go up in price. During the wedding season, it’s all pastels," he adds. "We adjust our stock depending on what our florist clients are asking for. They know what they want, and they’re ordering online overnight, so we need to deliver freshness first thing in the morning."
The Florist Angle
Over at Jemi in Amsterdam, Michel Hamersma doesn’t bother with fluff. His shop has been around for over four decades, and he’s got a good eye for what works and what doesn’t. He recently got in a whole load of Blossoms spray roses from which he makes two creations to show the versatility of this flower; one with just spray roses and one mixed bouquet.
The spray roses spread over his table are the Golden Blossoms, Romea Blossoms, Flare Blossoms, Dolly Blossoms, Champagne Blossoms, Diamond Blossoms, Alina Blossoms, Purple Blossoms, and a few varieties that are still in the test phase and don't have a name yet.
“Basically, we decide what to put in our bouquets. Sometimes a customer might come in and ask for a specific color, but then we pick the right flowers. People just want to get something beautiful, and that is what we give them. We choose spray roses because they’re just nice to work with,” Michel says. “There’s enough bloom per stem, they open evenly, and the colors fit what our clients like. We work a lot with hotels and restaurants, so the look has to be polished but not too stiff.”
Michel’s shop isn’t built around high street walk-ins (although tourists are sure to come in, attracted by an enchanting shop front). It’s more about design-forward installations for hospitality, events, and longtime clients. That makes reliability key.
“Some flowers are gorgeous in the box but don’t last in the vase,” he says. “With the Blossoms, what you see is what you get. Clients notice the detail and the way they open. And that helps when I need to build trust with a client.”
So Why Do These Spray Roses Work So Well?
Here’s the thing. Not all spray roses are created equal. Some open too fast, others wilt too soon, and some just... don’t go with anything. The Blossoms series checks a few key boxes. First, it's the color range with soft tones, seasonal shades, and an eye on what’s trending. Then it's the blooming factor, because no one wants buds that stay tight. These open up nicely and fill space without overpowering. With growers like Braam and Omang in the supply chain, availability is solid. Jan Vermeer from Hoven & De Mooij even mentioned that they work with exclusive variants not always available at auction, which keeps things interesting for clients looking for something a little different.
They even use test vases to measure flowering behavior. According to Jan, Blossoms spray roses perform well in the vase, opening gradually and maintaining shape. That’s backed up by customer feedback and reports from florists.
Also Michel from Jemi confirms this. "The Blossoms are surprisingly strong. If I get my hands on fresh flowers from the wholesaler, it is not unusual for them to last for two or three weeks in the vase.
Good for Business
Prices of spray roses, also the Blossoms, have gone up over the years, especially during key holidays. But Jan Vermeer sees this as a reflection of growing appreciation: “People are willing to pay more for quality. The demand for spray roses is definitely up, especially good ones like the Blossoms.”
If you’re a florist looking to add texture and a sense of softness to your arrangements, spray roses are worth your time. And among the many options out there, the Blossoms series from United Selections makes a strong case. They’re not loud or flashy. They’re not trying too hard. But they do their job really, really well. That’s the kind of flower you want in your assortment. And... consumers simply love them, so they're good for your business.
Whether it’s weddings, event work, or just your morning bouquet orders, these sprays give you the volume and vibe without stealing the spotlight. And if you can get your hands on a few bunches of Blossoms this season, give them a go. They might just become your new go-to.
