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De Ruiter Promoting the Wider Adoption and Use of Anigozanthos (Kangaroo Paw) in Floral Design.
Making a Strong Case for Kangaroo Paw at the 2026 IFTEX The whole idea is not to introduce an unknown flower, but to reposition Anigozanthos as a premium, year-round design flower that florists and designers can specify with confidence rather than discover by chance.
Floral Events Floral Education Cut Flowers
Jun 11 | 4 min read
Rose Bahati
What I Learned Designing With Rose Bahati A designer's perspective on versatility, color, performance, and vase life through four practical floral arrangement concepts.
Voices of the Industry Cut Flowers Roses
Jun 10 | 5 min read
De Ruiter Ecuador Reliability vs Novelty feature
Why Rose Growers Need Both Innovation and Reliability De Ruiter helps growers in Ecuador achieve and maintain the balance between proven varieties and fresh introductions.
Cut Flowers Roses Floral Education
Jun 10 | 7 min read
De Ruiter pink roses
Discover New Varieties During De Ruiter's Open Days in Amstelveen From June 8 to 12, 2026, De Ruiter will welcome visitors to its headquarters in Amstelveen, the Netherlands, for its annual Open Days.
Thursd Now Floral Events
Jun 08 | 2 min read
Xpression roses
The X-Pression Effect by De Ruiter Ecuador This line has become known for pushing garden-style roses into a more expressive, design-led category.
Cut Flowers
Jun 03 | 5 min read
De Ruiter Innovations
How Lafto Roses Aligns Rose Growing With Market Demand Grower and breeder relations, continue shaping rose trials, commercialization and market success.
Cut Flowers Roses
May 27 | 5 min read
Visit Breeder De Ruiter in Their Booth B4.12 During IFTEX 2026
Here Is Why You Should Visit the De Ruiter East Africa Booth at IFTEX 2026 With a strong breeding legacy and a portfolio tailored to market demand, their presence at this year’s event offers visitors a clear view of both their proven varieties and new introductions. Visit their Booth B4.12 for a lot more.
Remarkable Floral Events Roses
May 27 | 4 min read
De Ruiter Supports Colombia feature
Colombian Rose Growers Are Under Pressure, but They Are Not Standing Still A candid interview with Mauricio Danies of rose grower Milagro de las Flores and the reassuring response from breeder De Ruiter.
Thursd Now Roses
May 20 | 7 min read
Rose Arctic White®
Arctic White® Roses by De Ruiter Colombia – A New Performance Standard and Proflora Winner Rose Arctic White® by De Ruiter Colombia combines uniformity, stem strength and proven productivity, redefining what a white rose for commercial production should deliver.
Cut Flowers Roses
May 13 | 4 min read
10 Questions to Marcelo Vallejo
10 Questions to Marcelo Vallejo, General Manager at De Ruiter Ecuador Roses S.A. "Leaving the world a better place than you found it is the only thing one should do."
10 Questions Interviews
May 06 | 7 min read
Anigozathos
Why Anigozanthos (Kangaroo Paw) Is Ready for a Different Role in Floral Design This flower is moving from niche to daily floral work. Become part of this movement!
Voices of the Industry Cut Flowers
Apr 30 | 2 min read
The De Ruiter Family in Ecuador
Inside De Ruiter Ecuador Open Days – Where Varieties Meet Real Decisions De Ruiter Ecuador brought growers together to turn new rose varieties into real production decisions.
Floral Events Cut Flowers Roses
Apr 13 | 4 min read
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