The latest de ruiter news

Five Rose Breeders and Wageningen University & Research Take On Botrytis, Together A shared R&D project aims to cut Botrytis losses on roses with smarter, DNA-informed breeding.

Thursd Now Roses Cut Flowers

Mar 27 | 11 min read

The Enigma Line by De Ruiter Ecuador – Reliable Performance and Market Potential Across different farms and growing conditions, these varieties are showing stable development, uniform growth, and the kind of structural strength that supports efficient greenhouse management.

Roses Cut Flowers

Mar 25 | 5 min read

Closer to the Grower: The People Behind De Ruiter’s Expertise in Kenya Local expertise, trials, and grower collaboration support reliable rose production, guiding variety selection from testing to full commercial success.

Cut Flowers

Mar 25 | 6 min read

Ethiopia’s Rose Industry at a Turning Point Growers respond to demand with intermediate roses and spray diversification, raising standards across the region.

Cut Flowers Roses Thursd Now

Mar 18 | 5 min read

How Does Rose Breeding Work? The Long Process of Creating New Varieties Behind every famous variety are thousands of "maybes," countless hours in the greenhouse, and breeders with both sharp eyes and patient hearts.

Cut Flowers Floral Education Roses

Mar 18 | 11 min read

Who Are the Most Innovative Rose Breeders in the World? Rose innovation begins years before a variety reaches the market. From genetics and color development to disease resistance and post-harvest performance, modern breeding programs shape the future of the global cut flower industry.

Roses How It Works Floral Education

Mar 16 | 16 min read

Arctic White® Roses by De Ruiter Colombia – A New Performance Standard Rose Arctic White® by De Ruiter Colombia combines uniformity, stem strength and proven productivity, redefining what a white rose for commercial production should deliver.

Cut Flowers Roses

Feb 25 | 4 min read

The Global Rise of X-Pression Roses Garden roses are transforming the premium floral market. Discover how De Ruiter garden roses and the X-Pression roses lead the global evolution of wedding roses and expressive event roses.

Cut Flowers Roses

Feb 25 | 5 min read

Hypericum Go Top Shows Strong Commercial Promise at Benev Flora This is how intensive trials, sustainable growing, and market feedback shape reliable summer flower production from a leading Kenyan grower.

Thursd Now Cut Flowers

Feb 12 | 3 min read

Born Free: The Red Rose Growers Quietly Make Money With This is the time to decide on growing Rose Born Free: it gives you lots and lots of beautiful roses, and besides that they bring successful profits.

Cut Flowers Roses

Feb 09 | 3 min read

Meaning of Red Roses for Valentine's Day The story behind a widely shared gesture, shaped by history, personal expression, and how meaning is communicated without words.

Special Days Roses Valentine

Jan 28 | 8 min read

The Open Days at De Ruiter East Africa Had a Lot More to Offer The renowned breeder had on showcase their different established, new, and other upcoming varieties.

Floral Events Floral Education

Jan 21 | 6 min read

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