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A Message for Those in Challenging Times in Rose Production in Ethiopia De Ruiter, as your business partner, expresses its full support to the flower industry in Ethiopia.

Remarkable

Aug 26 | 1 min read

Rose Mandala® – An All-Rounder in Floral Design This fragrant garden rose proves its versatility in bouquets, table setups, and modern floral designs.

Cut Flowers Roses

Aug 20 | 3 min read

myThursd Meetup Spot – Become Part of Our Network myThursd is a groundbreaking platform connecting growers, breeders, wholesalers, and suppliers, to floral designers, photographers, influencers, and more.

How It Works

Aug 20 | 4 min read

Why Growers Will Love Orangiata Roses Orangiata! This amazing new orange variety is special! Take a close look at the real orange color and the classic rose shape!

Cut Flowers Roses

Aug 06 | 3 min read

Orangiata - The New Orange Rose in Colombia See how this vibrant new rose compares to the classic Orange Crush in color, shape, and power. And why it's a go-to without a doubt.

Novelties Roses

Jun 25 | 2 min read

The Long-Awaited Vibrant Orange Tone Has Arrived on the Market This variety doesn’t fade into a sea of oranges. It owns its space. It speaks of energy, optimism, and strength, while maintaining the elegance De Ruiter roses are known for.

Roses Novelties

Jun 18 | 3 min read

Floriexpo 2025 Breaks Records and Expectations The industry’s most dynamic B2B floral trade event just wrapped its most electric edition yet — and it left everyone wanting more.

Floral Events

Jun 18 | 4 min read

Born Free on the World Stage The collaboration between Nicu Bocancea, Peter van Delft, and Julia Rose demonstrated how a single rose, born from innovation at De Ruiter, inspires worldwide.

Roses

May 28 | 3 min read

Revolution® - The Bright Red Hope From Kenya This new rose is a promising variety for De Ruiter. In Kenya it's giving very good results, production is great and the color is stunning!

Roses

May 28 | 3 min read

Born Free in Floral Couture: A Rose That Commands Attention It was amazing and I hope it shows the world what flowers can do: Floral Couture is Art!

Floral Art Roses Trending

May 26 | 4 min read

A Behind-the-Scenes Look at Born Free Growers in Ecuador Discover the story behind this rose during my visit to Ecuador’s heartlands Cayambe and Cotopaxi. A tale of beauty, passion, and dedication.

Roses

May 21 | 3 min read

Frutteto - The Rose That Embodies Maternal Love With Grace and Versatility De Ruiter created a pink rose that is as beautiful as it is adaptable. That makes it perfect for Mother's Day.

Roses

May 07 | 3 min read

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