Bred by De Ruiter, Orangiata is designed with both the grower and florist in mind. It delivers a vibrant, elegant orange tone while offering stronger agronomic performance in challenging conditions, especially in Colombia’s high-altitude zones. Orange Crush walked so Orangiata could fly. If they said Orange Crush was the classic hit, Orangiata is the remix for today’s playlist: same vibrant spirit, but smarter, stronger, and made for a new generation of growers and designers.
Built for Today’s Realities, Ready for Tomorrow’s Market
Orangiata doesn’t just compete—it leads. With characteristics that outperform its predecessor, this rose was bred for beauty but built for performance. Growers will appreciate the strong stem quality, uniform head size, and excellent production cycles. Designers and florists will fall for its saturated orange hue, vibrant yet sophisticated, and its consistent bloom shape that holds beautifully in arrangements.
This variety doesn’t fade into a sea of oranges. It owns its space. It speaks of energy, optimism, and strength, while maintaining the elegance De Ruiter roses are known for.
A Bright Future
Today’s mass market calls for clean shapes, strong stems, and solid, vivid tones—features that Orangiata embodies effortlessly. Its generous bud size and reliable productivity make it the perfect choice for growers aiming to bridge the gap between visual impact and economic viability.
But this is only the beginning. At De Ruiter, our work doesn’t stop at the launch. They are continuously evolving their breeding programs to meet the specific needs of Colombian growers and global markets alike. As conditions shift and expectations rise, their focus remains the same: to bring the world varieties that grow beautifully, perform powerfully, and inspire endlessly.
Why Orange Captures Us
There’s something about orange that always finds its way into the heart of a design. It’s warmth without being loud. It’s joy without being naïve. It speaks of energy, confidence, and connection, like the sun at golden hour, or the feeling of something new just beginning.
In floral design, orange brings movement. It brings optimism. And it creates contrast most beautifully, especially when paired with blush, cream, or deep berry tones.
That’s why a rose like Orangiata feels so right, right now. It’s bold, yes, but also refined. A color that doesn’t follow trends, it uplifts them. Orange isn’t just a color. It’s a mood. It’s a glow. It’s a floral, yes. Thank you, De Ruiter Colombia. Orangiata is here to stay!
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