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De Ruiter Promoting the Wider Adoption and Use of Anigozanthos (Kangaroo Paw) in Floral Design.
Making a Strong Case for Kangaroo Paw at the 2026 IFTEX The whole idea is not to introduce an unknown flower, but to reposition Anigozanthos as a premium, year-round design flower that florists and designers can specify with confidence rather than discover by chance.
Floral Events Floral Education Cut Flowers
Jun 11 | 4 min read
De Ruiter East Africa, Exceptional Africalla, Imani Flowers and Growtech Flowers’ Kangaroo Paw Collective Initiative to Put Anigozanthos Back Into the Floral Trade Scene.
A Collaborative Campaign Promoting Kangaroo Paw Use in Design and Floristry De Ruiter East Africa (DREA) is partnering with Kenyan growers Imani Flowers, Exceptional Africalla, and Growtech Flowers to build the production and market case for Anigozanthos.
Cut Flowers Floral Education
May 27 | 8 min read
Anigozathos
Why Anigozanthos (Kangaroo Paw) Is Ready for a Different Role in Floral Design This flower is moving from niche to daily floral work. Become part of this movement!
Voices of the Industry Cut Flowers
Apr 30 | 2 min read
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