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A Recap from AIFD® 2022 Symposium Roots On educational level as well as on beauty level, this Symposium was really top of the bill. Many champions and renowned designers took the stage and shared their knowledge enthusiastically.
Jul 25 | 9 min read
The Outspoken and Simple Style of the Calla Shown by Florists From Around the World With its unique style and character, calla creates a bigger impact for every bouquet or arrangement. Check out these gorgeous ideas.
Mar 23 | 3 min read
Let’s Talk Color With Hitomi Gilliam and Per Benjamin - A Thursd Interview This is what happens when you put two world renowned florists in a floral dialogue: A stimulating and inspiring talk about the importance of color for a designer.
Hitomi Gilliam Showcases the Beauty of the Calla With a Hand-Tied Bouquet Inspired by the Art Nouveau/Deco Gingko leaves, Hitomi Gilliam features the beautiful calla in all its glory in one of her linear hand-tied bouquets.
Dec 28 | 3 min read
Garden Roses Make the Perfect Match What do you combine with that rose? Three designers take on pairing flowers with blooms for weddings.
All Interviews on Thursd. Exclusives with floral designers and other leading creative personalities from the floral world
Jun 28 | 5 min read
Do You Know Hitomi Gilliam? We Bet You DO! One of the most remarkable women in floristry
Mar 03 | 4 min read
Hitomi Gilliam's Flower Cloud How to quickly and efficiently flower a wedding celebration
Oct 14 | 1 min read
12 Florists from Around the World about Sustainability What is most important to them when it comes to sustainability?
Jul 15 | 10 min read
Trend Summit 2020 Report Download the report here
Jul 06 | 5 min read
10 YouTube Channels With All Kinds of Education Watch educational videos from top designers that are filled with all kinds of inspiration. From flowers to gardening, to floral techniques.

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