5 Difficulties The Floral Supply Chain Encounters

These are the top logistical problems in the supply chain the floral industry is facing in 2022, as said by Sahid Nahim.

By: SAHID NAHIM | 04-07-2022 | 3 min read
Issues in Logistics in the Floral Industry Header-on Thursd

Logistics is one of the most crucial steps in distributing flowers and plants. Each flower is different and requires extreme care and upkeep to ensure it reaches the customer in the perfect condition. The floral industry is vast and varied, with different flowers being imported from multiple countries, and the journey from local farms to customers’ vases is not easy. 

The logistic procedure starts from the local farmer to the distributors, wholesalers, retailers, and customers. This supply chain is long, and any broken link can disrupt the entire process as flowers are highly-perishable products. Any error or delay can impact the quality and availability of flowers. With the increasing demand due to the current season, such as Valentine’s Day, mother’s day, etc., tackling the logistics issue is more than necessary.

Issues in Logistics in the Floral Industry for 2022

For best logistical results during the supply chain process in any floral company, it's vital to take these factors into account.

Capacity and Labor Shortages

One of the significant issues in logistics in the floral industry is the capacity and labor shortages due to the rising demand for imports and exports in the COVID-19 pandemic. Flowers are highly perishable products, and even a slight delay can affect their quality, such as issues like minimum space, delayed flight, offload due to technical reasons, etc. 


Labor Shortage and COVID 19 affects the floral industry
Photo found on Business Insider


Moreover, the logistics department is also facing labor shortages. From port workers to truck drivers, employees are retiring at an unprecedented rate. The only solution is to automate the procurement of shipping carriers so workers can shift focus toward other tasks.

Flower Packaging and Handling

Flowers are delicate and thus require maximum upkeep and post-harvest treatment to ensure they reach the customers in the right conditions. After being harvested, they must be cooled, pruned, graded, and packaged. Any error or contamination during handling and packaging can damage the flowers during transit and affect their quality.  




Rising Freight Costs

Due to capacity and labor shortages, floral distributors also face rising freight costs. Due to the COVID-19 pandemic, freight costs increased more than 20% in the past year. Other factors also contributed to these rising costs, such as labor shortages, high fuel prices, and inflation. The only way to control this is by fast-forwarding freight procurement to get the best rates possible.


Rising Fright Costs In The Floral Industry
Photo found on Logistics Update Africa


Custom Clearance

Another major issue in logistics in the floral industry or any import-export is custom clearance. You need to have proper documents and all required information to simplify and speed up the process. Any delay or mistake can put your shipment on hold and lead to poor quality.


5 Difficulties The Floral Supply Chain Encounters- on Thursd



When any shipment is imported, it undergoes inspection to ensure no pests or diseases enter the country. This was more enhanced in the past few years due to COVID-19, and thus shipment could be delayed for 2 to 3 days if any diseases were detected. Such prolonged delay affected the quality of flowers.

Aside from these 5 issues in logistics in the floral industry, distributors also have to face the growing demand, complex networks, and rising operational costs. There is no one way to tackle all these, but automation and controlled handling can significantly reduce these issues. Reach out to New Bloom Solutions for consultation regarding logistic operations.


Inspection of Product Shipments is Vital in the Supply Chain Process in the Floral Industry- on Thursd
Photo found on AIPH




Sahid Nahim profile picture
Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets. ​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.



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