Last year, during the Valentine’s season, Porta Nova gave me a creative challenge: to design a shop window display that would stop people in their tracks while still featuring pieces customers could take home. I tried to create a truly memorable creation. If you missed that moment, you can revisit this magic. But for this festive season, we came up with a design to bring Christmas to life through a window display crafted with Red Naomi!® roses.
Window Displays Are My Favorites
I just love to come up with a display that invites people in like this. The result is a striking celebration of floral artistry, intention, texture, and seasonal joy. I will share my story behind the late nights, thoughtful decisions, and floral moments that transformed a simple shop window into a festive pause worth stopping for.
How Many Coffees, Late Nights, and Stems Did It Take to Turn This Idea Into a Finished Window?
More than counting coffees or late nights, this window took trust, patience, and a bit of Christmas magic. It came together with 290 Porta Nova roses, each one placed deliberately, like a small festive gesture. There were quiet late evenings, warm cups of coffee, and moments when the glow of the lights met the richness of the flowers, and everything finally made sense. It wasn’t built in a rush; it was built to celebrate the season.
What Design Tricks or Techniques Did I Use to Make the Roses and Greenery Really Pop and Bring Out the Festive Vibe?
I focused on texture, contrast, and breathing space, working only with natural, sustainable materials. The roses needed verticality and lightness, so they were lifted and given room to stand on their own, while the greenery acted as a deep, textural backdrop rather than a filler. All decorations were natural: evergreen branches, berries, cones, and raw seasonal elements chosen not only for their beauty, but also for their longevity and low environmental impact. The festive feeling comes from this dialogue between soft and structured, matte and glossy, calm and bold — a composition that feels seasonal, warm, and consciously made.
What Did My Clients and Passersby Have to Say?
Many people stopped. They took photos, smiled, and some came inside the flower shop just to congratulate us. What touched us most was seeing how the display created a small pause in their day – a moment of joy, warmth, and quiet celebration. We’re grateful that, through flowers, we could offer passersby a feeling of welcome, comfort, and a gentle festive calm, something to carry with them, even if just for a few seconds.
Tips I Would Share With Other Florists on Bringing Out the Best Display
Start with a feeling, not a formula. Design with intention, and don’t be afraid of simplicity and sustainability. Choose quality materials, respect the natural character of each flower, and allow the design to evolve instead of forcing it. And most importantly, create something you truly believe in. When a display is honest and thoughtfully made, people can feel it immediately.
