A website is a representation of your business. It is where your customers engage with you and learn about your products and services. If you want your business to grow, you need to routinely update your site according to the latest market trends and content ideas relevant to your industry so it ranks high on search engines and generates quality leads.
Many businesses are not aware of the impact their website can have on their sales and thus do not think about updating it. But in this day and age, if you are not keeping up with the trends, you are losing out on value, customers, sales, and ROI.
If you are part of a competitive and growing industry, like the floral industry, you need to ensure your website is up-to-date. There are many common assumptions about old and outdated websites. Let’s see if they are true or not.
Common Assumptions About Old Websites
Lack Of Functionality
A very common assumption about old websites is that they don’t work. This might be partially TRUE due to several reasons.
First, an outdated site might not open in specific browsers because it is not compatible with the latest version of those browsers, such as Google, Safari, etc. Other factors include server failure, code malfunction, slow upload, and expired domain. This doesn’t mean your site is lost forever; you can easily fix these issues with the right company to point you in the right direction.
Don't Need Constant SEO
Just because your website was optimized years ago doesn’t mean it aligns with the current SEO practices.
Search Engine Optimization (SEO) helps you increase the visibility of your website. Suppose your floral website is not appearing on relevant keywords, like floral industry, flowers, etc.; that means your site is outdated and doesn’t follow the current SEO rules. If your site is more than 5 years old, we recommend updating the content and research keywords, building links, and creating sitemaps.
Poor User Experience
Why should you care about user experience if your old website is still functional?
Because times have changed, and so have your clients’ preferences. Gone are the days when websites filled with links and texts were considered good. Now you need to focus on website design, navigation, layout, and content to enhance the user experience.
Your website should appear pleasing, but it should have CTAs strategically placed throughout the website instead of obvious clunky links.
Another common assumption of old websites is that they have an outdated design. And it’s true.
And that doesn’t only mean your website is ugly; it also means your sales and conversions are being affected. Suppose a visitor enters your site from their mobile, and the first thing they notice is the clunky disproportioned content, outdated imagery, and slow speed. They will leave, never to return.
Thus, it’s best to update your website with a responsive design so it works well on all types of screens and appears on search engines to generate quality leads.
This assumption is not entirely correct. Yes, your website content can become outdated if your business mission has changed, if you have introduced new products or updated old ones, etc. But if not, your current content works fine as well. Still, it is recommended to routinely update content or plan a content strategy to remain up to date with current SEO practices and increase visibility.
There are many common assumptions about old websites; some might be true or not; the main thing to remember is that updating your website is a must if you want to increase visibility and generate quality leads. Reach to New Bloom Solutions, the flower industry website experts, to help get you on the right track to growing your customer base