How Floral Industry Wholesalers and Distributors Can Create and Engage Prospects

If you’re in floriculture, flower industry websites can help expand your business prospects and improve your marketing strategy. Find out how here.

By: SAHID NAHIM | 07-04-2022 | 3 min read

The floral industry is global and spans continents. Flowers follow a strict cold supply chain that ensures freshness and high quality. However, while the floral industry has always been international, it’s now more connected than ever. The internet age has brought the most leads, prospects, and engagement online. Therefore, in order to succeed, flower industry websites are a must-have. If you’re a floral wholesaler or distributor, this is especially important. This article will discuss why flower industry websites could be a game-changer for your business.

Organic Traffic & Lead Generation

One of the most critical functions of flower industry websites is creating organic traffic. Using search engine optimization (SEO) and providing high-quality content can attract organic traffic and lead to your website.

As a distributor, you can’t expect wholesalers to know who you are if you’re not available online. As a wholesaler, you can’t be found by florists looking for wholesalers online. Flower industry websites establish you in the online world and allow your customers to find you. The first step in the sales funnel is awareness, and flower industry websites tackle just that.


How Floral Industry Wholesalers and Distributors Can Create and Engage Prospects quote



Garden Center - on Thursd

Image by Christin Noelle on Unsplash.


Brand Awareness & Affordable Marketing

In the digital age, your website is like your business card. It represents your company as a whole. Whether you’re a floral industry distributor or wholesaler, this is an affordable way to market yourself and create brand awareness. Once you establish yourself in the online sphere, you’re sure to see more prospects.

Staying Competitive

It’s 2022, and most businesses are online. Your competitors likely have flower industry websites that generate leads and gain them more business. The floral industry is a fairly saturated one, and you have to do everything possible to stand out from the competition. Those who don’t invest in flower industry websites lose out on sales and brand awareness.


Garden center in Montréal, Canada. Images by Thomas Lardeau on Unsplash.


Providing Value & Gaining Loyal Customers

One of the biggest advantages of flower industry websites is providing value to your customers. If you provide your customers with useful content, they’ll keep coming back to your website. Furthermore, it helps you establish subject authority and credibility within the industry. This will also earn you something valuable – loyalty. For example, you can offer freemiums and use lead magnets to attract and engage new prospects. You can also provide valuable information in the form of a blog. Once they’re on your website and see all the value you’re providing, they’ll be more likely to revisit you.

Additionally, you can use lead magnets to create a web mailing list or newsletter to make your newfound base aware of any upcoming sales, discounts, or even just your offerings. Wholesalers can get in touch with more florists. Distributors can also reach out to more wholesalers via flower industry websites.

If you’re in the floral industry, there’s no denying that you need to invest in a website. If you’re not familiar with creating one, don’t worry. Hire a flower industry consultant at New Bloom Solutions to get your flower industry websites off the ground. With our expert know-how and numerous connections within the floral industry, we can propel you on the path to success. Schedule an appointment with us here.


Markedsplassen Blomster - on Thursd

Flower shop in Oslo, Norway. Image by Nick Night on Unsplash.


Header image by Siora Photography on Unsplash.

Sahid Nahim profile picture
Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets. ​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.



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