A Florist's Guide to Success

The year 2024 unveils a canvas rich in innovation and boundless creativity, where the boundaries of floral artistry are pushed beyond the obvious. Within the pages of the EMC Trend Report for 2024, they venture into uncharted territories, uncover hidden gems, and unveil the very pulse of what lies ahead. Their endeavor goes beyond the mere act of trend following; it's about drawing inspiration from these trends, shaping them to align with their unique vision and perspective, and personalizing them to create a distinctive signature style that not only attracts the right audience but also resonates profoundly with the crème de la crème of the global floral industry.

Are You Limited By Your Imagination?

Trends are more than just style; they're the heartbeat of inspiration and innovation. Mastering trends isn't just about staying relevant; it's about finding new ways to understand your client's needs and deliver their desires with artistic flair. As an esteemed educational program, at EMC they constantly strive to offer floral designers the best opportunities to learn. Trends are an incredible resource for inspiration and creativity and it is important to understand how they work and how to work with them. Using trends as a tool allows one to explore new creative ways to not only be relevant in the industry but also to find practical applications in the way florists understand their clients' needs and convey their desires. 

Is There a Way to Find Innovative Trends That Work for You?

For years, EMC has been at the forefront of trend development exclusively for the floristry world. In 2023, they ventured into exciting collaborations with industry-leading partners. The result? The Trend Boxes collection, born from a partnership with @Lehner Wolle, offers not only special products but also inventive ways to connect with floral designers worldwide. EMC's partnership with Al Lokrit, the UAE's premier wholesale flower supplier, explored trends' universal language and practical applications, showcasing their impact on the global floral stage.

Starting from April last year, EMC has already developed the entire concept of the 2024 trend report, then implemented it successfully with two business partners related to the floral industry and now they proudly present the EMC Trend Report. Released on December 1st, 2023, it is a treasure trove of insights, inspiration, and innovation for florists and floral designers. Dive into the four captivating trends for 2024, explore informative articles that demystify trends, and feast your eyes on breathtaking floral designs. Discover everything from botanical suggestions to vibrant color palettes in one accessible online resource.

Are You Looking For Inspiration in 2024?

Floral designs aren't just beautiful creations; they are reflections of shifting aesthetics, cultural transformations, and the unspoken desires of your discerning clientele.

Tomas De Bruyne - lead instructor and CEO of European Master Certification:

“The spotlight shines again on the relevance of upcoming trends for this year, and I'm here to convey precisely why you should be intrigued by and embrace what lies ahead. In our metier, every meticulously arranged floral expression speaks its narrative, and comprehending the dynamics of emerging trends becomes not just a choice but a necessity. 

In essence, 2024 is not just another year; it's an opportunity awaiting the masterful brushstrokes of floral artistry. Join us on this collective journey, as we decode the trends destined to define the world of floral experiences in the forthcoming year.”

Trends, much like the ever-changing hues of nature, hold a universal essence while allowing for personal interpretations. In floristry, where creativity knows no bounds, trends become how floral artists can paint their unique expressions. The EMC Trend Report 2024 takes a comprehensive and out-of-the-box approach, delving into the complexity of information to offer floral designers a unique perspective on the trends and how they can be used to increase the added value of their works. 

Trends serve as a guiding light, directing your attention not just towards your design process but also helping you make informed decisions about what to purchase and gaining insights into your clients' preferences and desires.

Tomas: 

"In EMC we always work with four trends, addressing the four different typologies that are innately human and that transcend floristry. Natural, modern, avant-garde, and classic are the main traits that each trend follows, changing each year in color palettes, textures, shapes and forms, and even behaviors that later influence decisions. Every year, one trend tends to have a more broad spread across all arts that are influenced by or influencing trends." 

What Makes a Trend Special?

Celestial Ardor, the dominant trend for 2024, emerges as a celebration of new beginnings and a daring exploration of space, both physical and mental. The trend's color palette is a vibrant blend of warm and bold hues, mirroring the quasi-surreal colors of a summer sunset. 

Within Celestial Ardor, there is an inherent optimism, inviting positivity and action. However, much like the dual nature of the sun, the trend acknowledges the challenges, weaving a narrative that reflects both the beauty and the potential adversities. 

Embodying a positive, welcoming, and spiritual aura, the Celestial Ardor trend encapsulates an exquisite play of light and shadow, inviting florists into a realm where sensibility meets innovation.  

This modern trend, curated in the EMC Trend Report 2024, is not just a palette of colors; it's a narrative woven with dynamic lines, curves, and shapes reminiscent of celestial paths and orbits. The keyword 'light & shadow' takes center stage, as the interplay of these elements creates striking patterns mirroring the celestial dance of luminance and obscurity. With an emphasis on transparency, containers become a canvas for the celestial palette to shine through, enhancing reflections that elevate designs into otherworldly spectacles.  The textures associated with Celestial Ardor, including shiny and bright surfaces, luxurious metallic accents, and intricate silk fabrics, form a harmonious symphony that transforms spaces into ethereal landscapes. Gold brown emerges as a frontrunner in the color palette, symbolizing warmth and sophistication, while the refined grey violet adds a touch of edginess, pushing the boundaries of conventional floral design. As floral designers explore this trend, they embark on a journey where tradition meets the avant-garde, and the classic seamlessly blends with the modern, offering a transformative experience that transcends the boundaries of time and space. 

More Colors - More Power to Guide Your Clients

Using color as part of a harmonious color palette is the way trends allow you to delve into an infinite array of possibilities, without having the feeling of always doing the same thing.  

The color palette of Celestial Ardor, dominated by bold and strong tones, is simultaneously warm and inviting. The inclusion of a refined grey-violet adds an edgy touch, translating the sun's essence into a visual symphony. Gold brown emerges as a frontrunner, a recurring theme that ties together various combinations, creating a harmonious flow.

Understanding color and trends shapes diverse palettes for a wide audience. In this edition of the Trend Report, the original trend palettes are skillfully reimagined in a comprehensive article for pastel preferences, maintaining the trend essence. Secondary palettes subtly incorporate primary hues, harmonizing tradition with dynamism in floral design. Fine-tuned proportions create versatile palettes, adapting to trends and broad clientele. Interestingly enough, the Pantone Color of the Year in 2024 - Peach Fuzz - can be found in the subtle color palette of the Celestial Ardor Trend. The Trend Report not only dives into the four different trends of this year but offers a curated selection of articles, including a comprehensive analysis of the applicabilities of clear and subtle color palettes within the same trend.

There’s More to Texture Than Meets the Eye… 

In Celestial Ardor, textures play a pivotal role in transforming spaces into ethereal landscapes and creating luminous landscapes. Shiny and bright textures, reminiscent of radiant stars, take center stage, with colored mirrors and glossy surfaces creating a world that shimmers with elegance. 

Celestial Ardor embraces luxurious metallic surfaces like brushed brass, reflecting the splendor of celestial bodies. Intricate silk fabrics mimic the graceful movement of planets and stars, while translucent glass and glossy surfaces glisten like celestial orbs, infusing designs with an otherworldly glow.

The trend thrives on the interplay of light and shadow, creating patterns that resonate with the celestial dance of luminance and obscurity. Transparency, a constant element, adds an ethereal touch, capturing the captivating essence of the cosmos. Containers play a crucial role in Celestial Ardor, featuring transparency to allow light to shine through and enhance reflections of the trend's color palette.

Shapes and Forms Shape and Form Your Signature Style

In Celestial Ardor, shapes and forms perform an artful dance, paying tribute to the elegance and wonder of the cosmos. Dynamic lines and curves, inspired by celestial paths, create an enchanting ambiance reminiscent of a starlit night.

Soft, curved shapes and feminine design elements embody an otherworldly quality, celebrating the celestial patterns that grace the night sky. The fusion of texture, shapes, and forms offers an aesthetic that captivates the imagination, inviting a journey into a world where elegance intertwines with celestial wonders.

As floral designers embark on a journey into the celestial realms of 2024, this trend stands as a beacon of inspiration. The EMC Trend Report 2024 not only unveils this modern trend but also provides a rich tapestry of insights into the natural, avant-garde, and classic trends. Through a curated collection of images, flowers, and articles, the report equips florists with the knowledge and vision to transform their creations into celestial masterpieces. Explore the trends, embrace the creativity, and let the floral odyssey of 2024 begin. 

What Elevates Your Floral Craft to Excellence?

Florists from every corner of the globe, the EMC Trend Report 2024 is not just a glimpse into the future; it's your passport to staying at the forefront of floral innovation. The insights within these pages transcend borders, offering a global perspective that transcends cultural nuances. By downloading this trend report, you're not merely accessing a compilation of trends; you're unlocking a treasure trove of inspiration and knowledge. It's an investment in your craft, an invaluable resource that empowers you to infuse your designs with the latest trends, ensuring your creations resonate with a diverse clientele. 

European Master Certification (EMC) is the program where floral designers embark on an extraordinary journey to elevate their skills and unleash their creative potential.

"We don't just teach; we challenge you to become the best version of yourself, both professionally and creatively." 

Not Sure What the Future Holds for You? 

Building confidence in yourself always starts with understanding what lies ahead and having a conscious approach to the way you pave the road ahead, both from a creative standpoint, as well as a business perspective. Don't miss out on the chance to elevate your artistry, captivate audiences, and solidify your place at the pinnacle of the floral industry. Join EMC in decoding the language of trends and transforming your floral designs into timeless masterpieces that transcend geographic boundaries. 

But wait, there's more! EMC is thrilled to introduce DUOlogue and an exclusive Demonstration of floral trends in 2024! This transformative event offers a sneak peek into the future of floristry where innovation meets beauty. Each trend is thoughtfully paired with actionable business insights, offering a roadmap for success. Whether you're a retail florist looking to break free from the ordinary or a creative soul eager to revolutionize your floral shop, this event is your gateway to forward-thinking strategies.

Save the dates! The Workshop runs from April 10-12, 2024 (Wednesday-Friday) and has limited places, while the public-access Demonstration unfolds on April 13, 2024 (Saturday) at the Marriott Miami Airport. Don't miss your chance to be part of a floral revolution! Join EMC in Miami and let the world of trends inspire your floral journey!