FlowerTrials is one of the most anticipated weeks on the horticultural calendar, bringing together growers, retailers, wholesalers, buyers, and industry professionals from around the world. This year, at Imperial Plants, Danziger is preparing to welcome visitors with a display that goes far beyond new plant introductions.
From June 9-12, the company's FlowerTrials presentation will focus on the complete picture: innovative genetics, grower solutions, retail opportunities, branding concepts, and practical tools designed to help customers succeed in the seasons ahead.
For Danziger, FlowerTrials has always been more than a showcase of new varieties. It is a place where conversations begin, partnerships grow, and ideas move from concept to reality. Visitors will have the opportunity to see firsthand how breeding, production, marketing, and retail presentation come together to create stronger opportunities throughout the supply chain.
Ori Danziger, Deputy CEO:
"FlowerTrials offers visitors the chance to experience varieties beyond the plant itself. It is an opportunity to understand the breeding work behind each introduction, see performance in real-life settings, explore market applications, and engage in the conversations that help move businesses forward."
Genetics Designed Around Market Needs
At the center of the presentation will be a range of new introductions developed to answer real market demands. Today's growers face increasing pressure to produce efficiently while maintaining quality and consistency. Retailers are looking for varieties that stand out on the shelf and connect with consumers. Gardeners want plants that deliver reliable performance and lasting enjoyment.
Danziger's newest genetics have been developed with all of these factors in mind. Visitors can expect to see varieties featuring improved performance, stronger adaptability, enhanced color ranges, and production efficiencies that help create value throughout the entire chain.
The focus is not simply on what's new, but on what's useful. Each introduction has been selected to help growers produce successfully, retailers merchandise effectively, and consumers enjoy stronger garden performance.
Inspiration From Greenhouse to Retail Floor
One of the strengths of Danziger's FlowerTrials presentation is its attention to the entire customer journey. New genetics are only part of the story. Visitors will also discover retail concepts, branded programs, point-of-sale materials, and display solutions that help transform strong varieties into successful products.
These concepts demonstrate how plants can be presented in ways that capture consumer attention and create stronger retail experiences. From greenhouse production to the final purchase decision, Danziger's team will showcase ideas that help connect breeding innovation with commercial success.
Practical Knowledge for Growers
Throughout the event, Danziger will host professional sessions focused on production and technical knowledge. These sessions are designed to provide growers with practical information that can be applied directly to future planning and production strategies.
Visitors will have access to insights from product managers, breeders, technical specialists, and crop experts who work closely with growers around the world. The goal is simple: helping customers make informed decisions for the seasons ahead.
Looking Ahead to 2027
Among the highlights of the FlowerTrials display will be several exciting additions to Danziger's 2027 assortment.
The BESTIES™ Osteospermum series continues to expand with three new varieties that add even more color and flexibility to the program. Known for its upright and mounded habit, large flowers, strong branching, excellent rooting performance, and extended flowering season, BESTIES™ has become a favorite among growers and retailers looking for reliable production combined with strong consumer appeal.
Visitors will also be introduced to SOL LUNA™, Danziger's next-generation hybrid impatiens brand. Developed to thrive in both sun and shade, SOL LUNA™ offers flexibility that today's gardeners increasingly value. The brand includes SOL LUNA™ COMPACT, ideal for smaller pots and combination planters, and SOL LUNA PRIME™, developed for larger containers and landscape applications. Together, they provide growers and retailers with versatile solutions under a single consumer-friendly brand.
Another exciting development is the continued expansion of AMAZONAS™. What began as a single standout introduction has evolved into a full series, now welcoming three new varieties alongside AMAZONAS™ Plum Cockatoo. Inspired by the beauty and resilience of the rainforest, the series combines unique bloom patterns, distinctive green ruffled edges, climate tolerance, and strong tropical character. Whether used in retail displays, containers, mixed combinations, or garden settings, AMAZONAS™ offers a look that immediately attracts attention.
A Place Where Ideas Grow
What makes FlowerTrials special is not only the plants on display, but also the people behind them. Danziger's global team will be present throughout the event, including breeders, product experts, technical specialists, sales representatives, marketing professionals, customer service teams, and members of the European organization.
For visitors, this creates a unique opportunity to engage directly with the people shaping future varieties and programs. Questions can be answered, ideas exchanged, and new opportunities explored face-to-face.
As the industry continues to evolve, Danziger remains focused on developing genetics and solutions that support customers at every stage of the business. FlowerTrials 2026 offers a chance to see that commitment in action, while discovering the varieties, concepts, and innovations that could help shape the next successful season.
Whether your focus is production, retail, branding, or consumer engagement, Danziger's FlowerTrials presentation promises plenty of inspiration for the future.
