Yes, you read it right. This article is about unicorns in the floral industry and why we need them so much. Unicorn companies are known for their innovation and ability to break boundaries. We are talking about designers that 'Dream Big'. That dare to think outside the box—dare to be a Unicorn. But also about a groundbreaking new crop that offers endless design possibilities. With its remarkable flexibility, long stems, abundant inflorescence, and bold presence, Unicorn™ unlocks infinite creative opportunities. Growers welcome it with open arms as one of their new crops, and floral designers, especially the 'UNICORNS' in the floral community are happy to work with it.
To Be a Unicorn in the Floral World
To be a unicorn is to be rare, to be seen as something extraordinary. It means standing out in a field of blooms, not because you’re louder or bigger, but because you are different—and unapologetically so. In business, unicorns are those rare companies valued at over a billion dollars, but in creativity—in our world of flowers—a unicorn is someone who dares to be unique. Someone who dares to dream big. Someone who designs with colors others shy away from, who combines the unexpected, who brings fresh ideas to life. A unicorn sees beyond trends and creates beauty that others didn’t even know they needed—until they saw it. Danziger's Unicorn™ needs these unicorns in the floral world.
Unicorn™ - A Revolution in Floral Design
Danziger’s Unicorn™ is perfect for the 'unicorn' of the industry, it's a new flower bound to transform the floral industry. With its striking green hue, exceptional design flexibility, and grower-friendly characteristics, Unicorn™ is making waves as a versatile option for designers and florists alike. Combining innovative plant genetics with aesthetic brilliance, Unicorn™ is set to inspire a new generation of floral arrangements emphasizing creativity.
Perfect for Florists
One of the first boxes was sent to Araks Sarkisyan from LA last week. She made awesome designs with Unicorn and is very happy to share her thoughts with you.
Araks:
“Unicorn” is a beautiful choice! Its unique texture and elegant stems make it a standout in floral arrangements. The flowing, dynamic stems of Unicorn flowers must add a graceful, natural movement to your designs."
Unicorn™ is more than just a flower—it’s a design tool. Thanks to its unique inflorescence, the flower’s distinctive green structure offers a sense of movement, making it an ideal choice for diverse floral designs. From dramatic canopies to intimate table settings and elegant bouquets, Unicorn™ seamlessly fits into any arrangement, allowing designers to craft compositions that bring a sense of fluidity and grace.
This perennial flower ensures longevity for growers, creating a crop that can be relied upon for multiple years of high-quality production. With its long stems (90 to 150 cm) Unicorn™ opens up infinite creative possibilities. Whether used as a statement piece or as a supporting element, its remarkable flexibility allows it to be paired with various other flowers or stand out as the centerpiece of any design.
The Grower-Friendly New Flower Unicorn™
One of the standout features of Unicorn™ is its grower-friendly attributes. As a perennial crop, the plant is tolerant to rust, a common issue in many crops, ensuring that Unicorn™ remains a robust and healthy option for growers around the world.
Unicorn™ has been designed with sustainability in mind. Its adaptability to different growing conditions, combined with its efficient planting-to-harvest time of just 14 weeks, makes it a highly efficient crop for floriculture businesses. Plus, its planting density of 6 plants per square meter maximizes space while delivering impressive results. Not only is Unicorn™ a delight for growers, but it also resonates with the growing demand for sustainable and eco-conscious designs.
The Green Trend and Versatility
The global floral industry is experiencing a strong shift towards sustainability, with eco-conscious designs becoming increasingly popular. Unicorn™ embraces this movement by offering a vibrant green hue that seamlessly fits into the “green trend,” a rising demand for fresh, natural, and earth-toned floral arrangements. Its ability to be tinted opens up even more creative opportunities for floral designers, allowing them to customize the flower to fit specific color palettes or design visions.
Whether incorporated into organic, rustic wedding arrangements or featured in high-end fashion floral designs, Unicorn™ offers a bold statement while remaining versatile enough to complement a wide variety of styles. Its high tolerance to rust further ensures that designers can rely on the flower's beauty and durability over time.
Influential Designers Embrace Unicorn™
The incredible potential of Unicorn™ has already caught the attention of several prominent floral designers. These unicorns are experimenting with their versatility to push the boundaries of floral art and design.
A Floral designer like Araks Sarkisyan, one of the true unicorns in the floral industry, is very happy with this new flower, she's looking forward to working with Unicorn™ to explore its possibilities in both large-scale installations and more intimate settings. Design that features Unicorn™ as a focal point, capitalizing on its unique structure and movement to create pieces that feel dynamic yet natural.
Key Features of Unicorn™ - The Flower of the Future
- Color: Green (with the option to tint)
- Average Stem Length: 90–150 cm
- Planting Density: 6 plants/m²
- Flexibility and Versatility: Ideal for a wide range of design applications
- Unique Shape of Inflorescence: Adds a sense of movement to floral arrangements
Unicorn™ AND UNICORN - A Must for the Floral Industry
With its innovative design, grower-friendly traits, and immense creative potential, Unicorn™ is not just another flower—it’s a game changer for the floral industry. Its green hue, unique shape, and flexibility have already made it a go-to for top floral designers, and it’s clear that Unicorn™ will continue to shape the future of floral design. Whether you are a grower looking for a sustainable and reliable crop or a designer eager to experiment with new forms and textures, Unicorn™ offers endless possibilities for creative expression.
Being a 'UNICORN' can feel lonely at times. You might wonder if your boldness is too much, or if your vision is too different. But that’s exactly why the world needs you. Because it is the rare, the magical, and the unexpected that captures hearts and lingers in memory. Dare to be the Unicorn in the floral field. Stand out with your rare colors, bold choices, and one-of-a-kind creativity.
While others blend in, you bloom like no one else can. And that magic? That’s what people will remember.
So, embrace your inner unicorn. Let your creativity bloom wildly. Stand tall in your uniqueness. Unicorn™ needs you!
