De Ruiter: Flowers Let Us Unapologetically Be Ourselves

Roses in all colors of the rainbow.

By: THURSD. | 22-09-2021 | 3 min read
Roses Remarkable

De Ruiter is one of the largest breeders of cut flowers in the world and creates roses in all colors of the rainbow. Perfect for a rainbow flag rose wall, rainbow arch, or rainbow-styled bouquet. During one of their brainstorming sessions last June, people talked about Pride Month, and the question arose if everyone really can be themselves when working in the floral industry. The people of De Ruiter like to think so.

Roses in All Colors of the Rainbow

The floriculture industry is one of the few industries in the world, like the fashion industry, where almost in every country in the world people can truly be themselves.

De Ruiter has a very large assortment of roses, suitable for markets, and usages. De Ruiter supplies roses in all colors of the rainbow. From small-headed roses to big-budded ones, singles, and sprays. And even potted roses, De Ruiter has it all.



(L)ondon Eye (G)irldreaming (B)orn Free (T)rivia (Q)uality

London Eye, Girldreaming, Born Free, Trivia, in the best Quality. That is also LGBTQ.  De Ruiter stands for quality roses, the best roses for the different segments and usages. Always top quality products.



How Did the Rainbow Flag Become a Symbol of LGBTQ Pride?

It goes back to 1978, when the artist Gilbert Baker, an openly gay man, and a drag queen, designed the first rainbow flag. Baker later revealed that he was urged by Harvey Milk, one of the first openly gay elected officials in the U.S., to create a symbol of pride for the gay community. Baker decided to make that symbol a flag because he saw flags as the most powerful symbol of pride.


Rainbow Flowerwall
Photo by London Flower Wall Company


As Baker later said in an interview:

“Our job as gay people was to come out, to be visible, to live in the truth, as I say, to get out of the lie. A flag really fit that mission, because that’s a way of proclaiming your visibility or saying, ‘This is who I am!’”

Baker saw the rainbow as a natural flag from the sky, so he adopted eight colors for the stripes, each color with its own meaning (hot pink for sex, red for life, orange for healing, yellow for sunlight, green for nature, turquoise for art, indigo for harmony, and violet for spirit).

The New Pride Flag

You may have noticed that the LGBTQIA+ pride flag displayed today for Pride month was not a simple red-to-purple rainbow, but a new and slightly different flag has been flying in its place in the last few years. This new flag is called the Progress Pride Flag, and digital designer Daniel Quasar created it in 2018.


De Ruiter Progress Pride Flag


Two Reasons to Choose for (the Roses of) De Ruiter:

#1 – Wide Range of Roses in All Colors of the Rainbow

De Ruiter has a very large assortment of roses, suitable for different climates, markets, and usages. Here, you can find collections, categorized per country or continent. This breeder has always been known as a color breeder, having roses in all colors of the rainbow in their collections. All varieties are easily accessible to floral designers around the globe.



#2 – People From De Ruiter Are Present Around the Globe

Because De Ruiter owns several offices and shows greenhouses all over the world, De Ruiter is always able to visit, service, and guide people interested in their roses where necessary. This can be crop supervision for growers, and wholesaler guidance, but also simply providing information in the broadest sense to anyone interested in their roses.


De Ruiter People Collage


In the article from early 2020 'Being Proud in the Floral World' you can read about four gay designer duos that tell us about how being creative gives them freedom of expression. A moment for Putnam & Putnam, The Wunderkammer, Ampersand, and Kwiaty & Miut and their manifest in flowers.


Thursd Social header Proud in the Floral World




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