These Are De Ruiter's Winners at Keukenhof Rose Show

Both the professional jury and the trade jury awarded several prizes to this breeder at the 2024 event.

By: THURSD. | 19-05-2024 | 2 min read
Floral Events Roses
De Ruiter Keukenhof Rose Show header on Thursd

As a rose breeder, you want your flowers to be known, loved, and demanded. Building your reputation requires creating a fine assortment of top-quality roses that stand out not only to the growers — your first in line-customers — but also to the next in the long floral chain, such as exporters, importers, florists, and the end consumer.

De Ruiter Innovations earned its reputation a long time ago and sees this confirmed during the 2024 Rose Show at the Oranje-Nassau Pavilion in Keukenhof, where it took home several awards for its outstanding roses. All awards were won in the import roses categories that grouped all roses that were not grown in the Netherlands.

Prize Winners From De Ruiter

These are the roses from the X-Pression series that made not only the visitors (daily average 27,000!) awe but also pleased both the professional jury and the trade jury. Sales Manager Walter Ammeraad was called four times to the stage to accept these well-deserved awards.


Walter Kammeraad De Ruiter at Keukenhof Rose Show
De Ruiter's Sales Manager Walter Kammeraad received the 1st Prize for Rose Pink X-Pression from jury chairman Marc Holla


Rose Pink X-Pression

The big winner in the category of Import Roses, according to the professional jury, is Rose Pink X-Pression. According to the jury, the innovative and extravagant Candy X-Pression has a special intense color and is beautifully filled.


Rose Pink X-Pression
Rose Pink X-Pression


Rose Candy X-Pression

Already a prize winner at the Society of American Florists Gala in 2022 for grower Rosaprima, this Rose Candy X-Pression keeps on going strong; also at the Keukenhof Rose Show in 2024. Grower Josarflor made sure that De Ruiter could bring home the 1st prize from the professional jury in the category of Import Roses.


Rose Candy X-Pression
Rose Candy X-Pression. Photo by Rosaprima.


Rose Sunset X-Pression

The cheerful Sunset X-Pression rose is a two-time prize winner at the Keukenhof Rose Show. This variety won 3rd prize in both categories Professional Jury - Import Roses and Trade Jury Import Roses.


Rose Sunset X-Pression at Keukenhof Rose Show
Rose Sunset X-Pression


More X-Pression

The X-Pression series of De Ruiter keeps on scoring highly with growers, designers, and florists globally. Get more inspiration through the two blogs My Baroque-Inspired Floral Arrangements With X-Pression Roses by Sari van Weije and This Is My Symphony of X-Pression Roses by Mr. Green. And, since you're on it, do check more of the X-Pression assortment, like Rose Cotton X-Pression, Rose Mandarin X-Pression, and Rose Dark-Xpression.



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