For nearly four decades, Sunrite Farms has been part of one of life’s most emotional rituals: weddings. In 2025, they celebrate 38 years of experience behind every petal, and the brand introduces its most personal wedding campaign yet — 'Always the Guest of Honor'. A love letter not just to roses, but to everything they witness and make a part of, especially the most intimate ceremonies.
'Always the Guest of Honor' - Sunrite’s Rose-Led Campaign to Wedding Season
From morning vows to candlelit goodbyes, Sunrite roses have been part of thousands of weddings — and not by accident. It’s this idea that inspired a campaign centered on presence, the kind that’s felt more than seen.
Weddings are built on moments that move quickly — a door opening, a glass raised, music beginning in the background. But even in all the movement, some things stay constant. Roses are one of them.
The brand's creative team shares:
“The wedding doesn’t start when the guests arrive. It starts when the roses do."
In this campaign, the focus is on presence. The way roses shape the ambiance without trying to and are part of conversations before a single guest has arrived is part of the early planning, the decision-making, and the details that people remember without realizing why. With every stem they send into the world, they know it’s headed somewhere meaningful — to a boutonnière, a bouquet, a memory box.
About the Film and the Rose as the Main Wedding Character
This short film, by Sunrite Farms, follows a wedding day, from setup through celebration. The story unfolds over six chapters, covering the planning and production of the ceremony, reception, and the fading magic of the night. There are no posed faces, just hands, petals, light, and atmosphere, as well as the presence of the imposing rose in several varieties.
For this campaign, they focused on the varieties that have been with the farm the longest — Rose Freedom, Rose Playa Blanca, Rose Free Spirit, Rose Silver Mikado, Rose Melon X-Pression, Rose Gotcha, and Rose Be Sweet — and introduced Rose Redvolution, their most recent release. Each variety was grown with a purpose, and each one continues to earn its place in the most personal of spaces.
There’s a reason roses have never left weddings. Their form holds history, while their color adapts to now. Some are chosen for brightness, some for softness. Some are meant to stand out and others to settle in.
Movement, texture, and light are details that often go unnoticed but define how it feels to be in the room. The campaign was designed and filmed to feel like a breath of fresh air, real, textured, messy, and full of feeling, because that’s how weddings are. Could you imagine a wedding without roses?
Sunrite Farms sees its place in the wedding world with quiet clarity: present, trusted, and always right in the middle of it. For 38 years, their roses have shown up early and stayed through the last dance, not as extras, but as constants. They’re not there to compete with the spotlight, they’re there because they always are.
From Freedom to Playa Blanca, from spring setups to fall goodbyes, every stem carries the same quiet reliability. In a setting where everything changes by the hour, they don't. They are present, trusted, and always right in the middle of it.
Photos courtesy of Sunrite Farms
