The International Floriculture Trade Fair returns to Vijfhuizen from November 3 to 5, 2026, inviting exhibitors and visitors to join three days of flowers, business, and direct conversation. Organized by HPP Exhibitions, IFTF brings the international floriculture industry together at Expo Greater Amsterdam in the Netherlands.
This is what you need to know to block your calendar this November.
Three Days When the Flower Industry Comes Together
The 17th edition of IFTF will once again become a temporary home for the international flower industry. The floral world will unite, bringing together breeders, growers, exporters, importers, wholesalers, buyers, logistics specialists, suppliers, associations, and service companies in five halls under one roof.
This is where the world literally meets to talk flowers and the topics that determine how the industry moves forward. A conversation may begin with a new rose, chrysant, lily, carnation, or summer flower variety and continue into vase life, production planning, market demand, freight, certification, packaging, or doing business across borders.
Previous editions have shown how international this meeting has become. Across the exhibition halls, professionals from Europe, Africa, North and South America, Asia, and the Middle East meet in one place. For three days, people working in different parts of the flower chain can exchange ideas, develop partnerships, and see what is happening in markets far beyond their own.
Flowers Are the Starting Point
Walking through IFTF is a quick way to understand what is happening across international floriculture. Breeders present genetics and new varieties. Growers show products from different climates and production regions. Buyers can see, touch, and compare flowers instead of judging them only from a screen or a specification sheet.
Around those flowers is the system needed to move them from farm to florist. Previous editions have included logistics and cold-chain companies, packaging suppliers, technology developers, certification organizations, trade associations, and businesses working on quality control and traceability.
Sustainability, water use, production efficiency, freight, market access, and product presentation are all part of the same conversation. The fair makes it possible to discuss these subjects directly with the people who work with them every day.
Country pavilions and international exhibitor groups also give visitors a practical overview of different production regions. A walk through the halls can take visitors from Dutch and European companies to growers and organizations from Kenya, Ethiopia, Colombia, Ecuador, Japan, China, India, and many other flower-producing countries.
An Invitation to Exhibit at IFTF
For exhibitors, IFTF offers three concentrated days to put products, services, and people in front of an international professional audience. A stand is a place to introduce varieties, strengthen existing relationships, meet new buyers, discuss distribution, and explain what makes a company relevant to the market.
It is also an opportunity to have conversations that are difficult to reproduce online. Buyers can ask detailed questions. Growers can speak directly with breeders and suppliers. Logistics partners can discuss routes, handling, and delivery requirements with the companies that depend on them.
A short meeting at IFTF may open the door to a product trial, a new market introduction, a distribution agreement, or a longer commercial partnership.
Want to meet the international flower trade in one place? Reserve your stand for IFTF 2026 and make Vijfhuizen part of your commercial calendar.
An Invitation to Visit IFTF
For visitors, IFTF is useful because so many different parts of the flower chain are present in one place. Florists can discover flowers and varieties that may soon reach their wholesalers. Buyers and traders can compare suppliers and assortments. Growers can explore genetics, technology, packaging, logistics, and professional services.
Visitors should prepare a few appointments in advance, but also leave room in their schedules. Some of the most useful meetings begin unexpectedly: at a product display, inside a country pavilion, during a conversation in an aisle, or after an introduction by a mutual contact.
Register as a professional visitor, bring your questions, and use the three days to find new products, new contacts, and a clearer view of where the flower industry is heading.
HPP Exhibitions Connects International Flower Markets
IFTF is organized by HPP Exhibitions, a company known for organizing high-profile international horticulture and floriculture trade fairs.
Its annual calendar also includes HortiFlora in Ethiopia every March and IFTEX in Kenya every June. HortiFlora brings the Ethiopian horticulture and floriculture sectors together with international suppliers, breeders, buyers, and service companies. IFTEX places Kenya and the wider African cut flower industry in direct contact with the global flower trade.
IFTF completes the annual calendar in November in the Netherlands, close to one of the world’s main centers for flower trading, distribution, breeding, logistics, and horticultural knowledge.
Together, the three fairs create opportunities to meet the industry in major flower-producing countries as well as near the European market. That international experience is clearly visible at IFTF, where different growing regions and every part of the supply chain can meet on the same exhibition floor.
Watch this 3-minute IFTF 2025 after-movie:
Put IFTF 2026 in Your Calendar
IFTF 2026 takes place at Expo Greater Amsterdam, Stelling 1, 2141 SB Vijfhuizen, the Netherlands.
The exhibition is open on:
- Tuesday, November 3, from 10:00 to 18:00
- Wednesday, November 4, from 10:00 to 18:00
- Thursday, November 5, from 10:00 to 17:00
IFTF is a trade event intended for professionals working in floriculture and related industries.
Whether you come to present your company, search for products, meet suppliers, or explore the market, the purpose is the same: meet the people behind the flowers and turn conversations into business.
Exhibit. Visit. Connect. The international flower industry meets again at IFTF 2026.
Photos by Rob Metsers, copyright © and courtesy of HPP Worldwide.
