For brands, growers, and suppliers looking to expand in France, one key event has stood out for the past ten years: FlorEvent, the leading French B2B trade show entirely dedicated to florists and professionals in the floral and plant industry.
On March 8–9, 2026, the 10th edition will take place in Nantes. Exhibitor registrations are now open – a key moment for all companies wishing to meet florist-buyers directly, in an efficient, friendly, and 100% professional environment.
FlorEvent Is A Leading French Trade Show, Known for Its Proximity and Efficiency
FlorEvent is not a gigantic or impersonal event. That is exactly its strength. The show is built on a curated selection of high-quality exhibitors, an accessible, warm, and welcoming format, a highly targeted and highly active visitor base and a setting where people truly have time to talk, connect, and do business. This unique positioning has made FlorEvent the leading B2B trade show in France for florists.
80% of the visitors are active florist-buyers. This is what makes FlorEvent stand out from all other professional events. Visitors include independent florists, retail floral chains, floral design studios, wholesalers and regional distribution hubs, premium florists looking for innovation, designers, decorators, and wedding planners. These are real buyers, key decision-makers actively seeking new collections, new partners, and new ideas for the season. The result for exhibitors: extremely high conversion rates and highly qualified contacts.
Why You Should Exhibit at FlorEvent?
FlorEvent is a powerful business accelerator on the French market. There are some very good reasons to exhibit here:
Direct access to the core of the market: florists.
- FlorEvent is the only trade show in France where exhibitors can meet so many targeted florists in just two days, in a single location.
Strong ROI thanks to an optimized format.
Booths are designed to be:
- easy to set up
- cost-efficient
- suited to SMEs, growers, and innovative brands
- perfect for launching a new collection
A human-scale event that encourages meaningful exchanges.
- No overwhelming scale, but more genuine business relationships.
- No impersonal crowds, but valuable, qualified connections.
This is what every exhibitor highlights: FlorEvent is a trade show “where meaningful encounters truly happen.”
A strong visibility boost through DigiFlor + FlorEvent communication.
Every exhibitor can be featured:
- on DigiFlor, FlorEvent’s digital media platform
- in the newsletter that is sent out to 17,000 professionals
- across social media
- in partner articles, including this feature on Thursd.com
Why Is FlorEvent Held in Nantes?
Nantes is one of the most dynamic floral regions in France. There is a dense network of artisan florists, it has proximity to Brittany and Pays de la Loire, a strong regional plant and flower production, a very active professional demand. There is no florist-focused trade show before FlorEvent, so this is a major opportunity.
Who Should Exhibit?
A leading, human-scale professional trade show in France, entirely focused on the needs of florists – and a place where every exhibitor can genuinely grow their business. The organization invites you to participate. It welcomes industry professionals, such as growers and horticulturists, suppliers of cut flowers and plants, breeders, packaging, accessory, and tool brands, designers and creative companies, and international businesses seeking entry into the French market.
Bookings are now open via the FlorEvent website www.florevent.fr and email contact@florevent.fr.
