Perth’s Sonny and Willow is a studio-based floral business led by Tarryn Richardson in the northern suburbs. From her space in Joondalup, the Australian creates flowers for weddings, events, and daily deliveries across the city. What stands out in Tarryn’s work is the balance she creates. Her studio runs with clear systems that keep things perfect behind the scenes, while her designs carry a colorful, playful energy that feels instantly uplifting. Her approach shows that strong foundations and creative freedom can work hand in hand.
Color as a Signature - The Palettes Behind Sonny & Willow's Floral Designs
What stands out first in Tarryn's creations is the format. Sonny & Willow is a studio that selects flowers daily and turns work around on tight cutoffs for local delivery. That setup suits Perth’s climate and logistics: quick conditioning, minimal holding time, and tight control over quality. (The website notes selection and same-day delivery with an early morning cutoff Tuesday–Friday; the Instagram bio has a similar message with a slightly different cut-off window and days, a good reminder to check the latest channel before promising a client a window.)
Recent coverage describes Tarryn’s approach as lively and energetic—not loud for its own sake, but confident in color choice, scale, and line. In conversation pieces, she’s framed as a designer who’s comfortable taking a brief and pushing it just far enough to feel fresh while staying client-friendly. For florists, that’s a practical stance: keep the palette recognizable, then add one unexpected note (a structural branch, a contrasting face flower, or a scaled focal cluster) to set the work apart.
Into the world of Tarryn Richardson's creativity
Floral Design Notes by Tarryn Richardson
Tarryn is known for palette building that photographs cleanly. Scroll her feeds and you’ll see tight palettes that read clearly on camera—citrus mixes, berry-to-plum runs, and pastel sets that still have depth. For portfolios, this matters: one clear story per design makes galleries easier to book from. Try a three-tier palette: base (tonal family), accent (one step hotter or cooler), and a single disruptor (a contrasting stem used sparingly).
Like she said, structure first, then scale. Event work suggests a habit of laying strong structure—arches, entry moments, and table pieces with clean negative space—then scaling with clustered product. Rehearse your mechanics recipe: base grid (chicken wire or reusable armature), water access, and a path for quick on-site top-ups. When time is tight, cluster your focal product in twos and threes; it reads generous without burning stock.
Sonny & Willow's posts range from orchid-led features to color-forward wedding sets. The takeaway: give one stem category star billing, then let supportive textures (grasses, airy fillers, wired trails) lead the eye. For a bridal table, try Phalaenopsis or Cymbidium as the hero; then Lisianthus, snapdragon, or stock for body; finish with smoke bush, jasmine, or Amaranthus for motion.
Perth Seasonality - Working With (Not Against) the Weather
Perth’s heat can be unforgiving. The Sonny & Willow model—tight selection, fast turnover—fits that reality. Build your menu around heat-tolerant choices for delivery days (roses that hold, local Chrysanthemums, Anthurium, orchids), then reserve delicate product for install-day events with controlled venues. Hydrate everything to the hilt: deep-water rest for at least 2–4 hours post-cut, out of sun and wind; re-cut on arrival to site. The studio’s public guidance on summer variability backs this up.
The setup of a colorful floral installation
The brand language across channels is warm and direct—'dreamy florals', weddings, corporate, and local delivery. Visuals skew modern-romantic with honest product shots: hands, buckets, vans, and finished installs shown without fuss. That transparency helps clients trust the process and book faster. If you’re building a similar studio, keep posts useful (cutoff reminders, what’s in season, behind-the-scenes mechanics) mixed with finished pieces.
What Tarryn’s Work Teaches
Fewer ideas, executed with conviction, read stronger than mixed messages. Plan the vessel and structure before you plan the flower list. Mechanics make or break installation day. Write the rules down. Care windows, complaints policy, heat caveats—publish and stick to them. Sell the feeling, deliver the system. Let your photos carry the emotion, and let your studio workflow carry the day.
In short, Tarryn's floral designs show how a focused Perth studio can deliver characterful, camera-ready work by pairing radiant design choices with disciplined systems. It’s a model many small florists can adopt—and adapt—to their own climate, client mix, and calendar.
Photos by: @sonny_and_willow
