Orchestrating Floral Harmony - Fresh-o-Fair Presents the Florists Trip 2024

A floral odyssey across ecuador lets participating florists connect, learn, and blossom.

By: THURSD. | 13-12-2023 | 5 min read
Floral Education Floral Events Travel
Fresh-o-Fair Ecuador Trip 2024 header on Thursd

Fresh-o-Fair proudly announces the second edition of the International Florist's Trip, a delightful convergence of florists and the exciting realm of Ecuadorian flower farms. From May 18 to May 26, 2024, Fresh-o-Fair invites you to join this transformative journey, carefully curated to deepen the bond between florists and the artistry that resides within every petal.

On this international trip for florists, you will not only be able to visit Ecuador and its beautiful flower farms but also have the opportunity to meet other florists, exchange ideas, and participate in seminars, master classes, and special events. Here's all you need to know about this highly educational and inspirational tour.


First things first. Who is Fresh-o-Fair? The organizer of the Florist's Trip is a family-owned company established in 2018. It operates as a virtual platform that facilitates the purchase of sustainable flowers from Latin American flower farms by floral designers from Europe, the USA, and Canada. Its mission is to collaborate with farms that prioritize their people and the environment, streamlining the supply chain by delivering directly from the farms to the floral designers.


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Fresh-o-Fair Ecuador Trip young florist


The International Florist's Trip

Fresh-o-Fair is taking its commitment a step further. It wants floral designers worldwide to connect directly with flower-producing farms. This direct interaction facilitates better communication, understanding of product origins, and recognizing the needs of both parties. Therefore, they will organize the second International Florist's Trip to Ecuador.

In addition to visiting flower farms, the organization has curated an enriching experience for participants, including master classes, seminars, contests, and more. They anticipate the participation of thirty florists from around the globe.

Cultivating Connections: Florists, Farms, and Breeders Unite

At the core of this botanical adventure is Fresh-o-Fair's commitment to nurturing a profound connection between florists and flower farms. Recognizing the vital link between those who bring blooms to life and those who arrange them, the Florist's Trip 2024 is proof of the symbiotic relationship that makes the floral world flourish.

Fresh-o-Fair's vision unfolds as participants explore flower farms, delving into the intricacies of cultivation and discovering new varieties that paint Ecuador's floral tapestry. The journey extends beyond farms to breeders, providing an intimate understanding of the origins of floral diversity. A visit to a cargo agency adds a crucial layer, offering a backstage pass to the meticulous handling of flowers before they grace the shelves of flower shops worldwide.


Fresh-o-Fair Ecuador Trip florist smelling rose


A Blooming Education: Seminars, Masterclass, and Floral Flourishing

Fresh-o-Fair guarantees a blossoming educational experience. Immerse yourself in theoretical seminars and a hands-on master class, crafted to elevate your skills and deepen your knowledge.

Elevating the educational aspect of the trip, Fresh-o-Fair proudly presents a master class and seminars led by the esteemed Pere Padrós. As a third-generation floral artisan and a prominent figure in the international floral community, Padrós brings a symphony of expertise and passion to enrich participants' floral knowledge.


Pere Padrós from Ecuador
Pere Padrós


Beyond education, the Florist's Trip serves as a global platform for florists to connect, exchange ideas, and draw inspiration from each other. Fresh-o-Fair believes that these connections are the roots that nourish the global floral community.

Floral Partnerships: Farms, Sponsors, and a Symphony of Support

The journey includes visits to renowned flower farms such as Jet Fresh Growers, Nevado Roses, Kiara Flowers, Flower Village, and Endless Spring Farms. The harmony of the Florists Trip is further enriched by the support of sponsors like the Society of American Florists (SAF), All Above Flowers & New Bloom Solutions, Ecuador y sus Flores magazine, Pony de Troya, United Selections, Continental Breeding, and

Why participate in this event? Fresh-o-Fair is committed to making this an annual event. It is crucial for the industry to unite and work toward sustainability, and direct communication between farms and floral designers is key. Therefore, it invites you to support this vision by participating as a sponsor or volunteer.

To join this symphony of support, you send an email to [email protected].

Testimonials: Echoes of Floral Harmony From Past Participants

Michelle Herr from Banner Flower House in Kokomo, Indiana emphasizes the newfound appreciation for the intricacies of the floral industry.

Ella Balasingam from Ladybug Florist in Toronto carries home "knowledge and good connections."

LaParis Phillips from Brooklyn Blooms in New York expresses gratitude for an "unforgettable experience" that brought together diverse people through the language of flowers.


LaParis Phillips from Brooklyn Blooms
LaParis Phillips from Brooklyn Blooms


Dates, Inclusivity, and Registration

Set your floral calendar for May 18 to 26, 2024, as Fresh-o-Fair welcomes florists and flower designers from every corner of the globe. Whether you're a seasoned professional or a budding enthusiast, Fresh-o-Fair extends an inclusive invitation. With a limited capacity of thirty participants, early registration ensures a coveted spot on this floral odyssey. For registration, visit or connect with us at [email protected].


Fresh-o-Fair Ecuador Trip workshop


Fresh-o-Fair believes in making dreams bloom without breaking the bank. Avail the early bird price of $1700 until January 10, 2024, with the regular price standing at $1900 thereafter. This inclusive fee covers meals, transportation within Ecuador, accommodations, seminars, the master class, and visits to carefully selected flower farms.

Experience the charm of Ecuador by staying in hacienda-style hotels, carefully chosen to complement the enchanting journey. Travel seamlessly within the country on a comfortable bus, ensuring every moment is as enjoyable as the blossoms you'll encounter.

Memories for a Lifetime

As Fresh-o-Fair orchestrates the Florist's Trip 2024, it extends an invitation to all floral enthusiasts to join this symphony of blooms, connections, and shared passions. So, go on this trip and cultivate memories that will blossom for a lifetime.


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