Here’s Everything You Need to Know About IPM Essen 2024

This is your starting signal to attend the world's leading trade fair for horticulture.

By: THURSD. | 03-01-2024 | 4 min read
Floral Events
Hearts beating green at IPM 2024

Preparations for IPM Essen 2024 are in full swing. Green, great, and gorgeous, this is one of the most wonderful events to attend if you're interested in floristry, plants, technology, and garden features. Coming up from 23 to 26 January 2024, the world's leading trade fair for horticulture will take place for the 40th time at Messe Essen. Don't miss out on all the details.

IPM Essen 2024 - Green, Great, and Gorgeous

More than 1,400 exhibitors from around 50 nations will showcase their innovations in the exhibition areas of plants, technology,  floristry, and garden features at this year's IPM Essen. The special anniversary edition under the motto 'Our heart beats green' has numerous program highlights in store for international trade visitors. Forums, congresses, competitions, tours, live shows, special shows, and other side events will focus on current topics in the green industry,  provide new inspiration for the coming business year, and offer numerous networking opportunities.  


IPM Essen one of the biggest horticulture fairs in the world
A view of visitors strolling and enjoying IPM Essen 2023


As the world's leading trade fair of horticulture, it is the only exhibition of its kind, reflecting the entire value chain from the plant growing to the floristics, technology, and equipment up to the point of sale. Here the entire international horticultural industry gathers and shows the complete flower and plant diversity. Furthermore, floristry highlights and the latest technological trends are presented to the visitors, too. Keep reading to know more!


Socializing and networking at the IPM horticulture fair


A Home for the Green Industry

The green industry has found its home at Messe Essen over the decades. Here, trade visitors can experience trends, innovations, and product solutions up close and personalize their discussions with experts on current issues of the future.


Checking out and taking pictures of greenery at IPM
Checking out and taking pictures of greenery and interesting products at IPM 2023


Oliver P. Kuhrt, CEO of Messe  Essen explains the success of the trend-setting trade fair and shares:

"We are very much looking forward to the upcoming event and seeing everyone enjoy this spectacular yearly event to kick off the year in the best way."

In 2024, IPM Essen will again occupy the entire exhibition center in Halls 1, 1A, 2, 3,  4, 5, 6, 7, 8 and the Galeria. The nations of Belgium, China, Costa Rica, Denmark,  France, India, Israel, Japan, South Korea, the Netherlands, Poland, Portugal, Spain, Turkey, the UK and the USA will participate with at least one joint stand. The BGI Trade Centre in Hall 1 with 31 exhibitors will again be the focal point for the international plant wholesale trade. The joint 'Young Innovators' stand in Hall 5, which is sponsored by the German Federal Ministry of Economic Affairs, will be focusing on German start-ups.


Yearly horticultural event at IPM Essen


Experience IPM Essen 2024

Numerous special shows invite trade visitors to find out about current industry topics. In the Green City in Hall 1A, the green trade associations will present themselves in the Horticulture Info Centre and be available to answer questions from member companies. The adjoining educational show 'Gardeners Can Do It!' will shed light on the important and controversial topic of plant protection in 2024.


IPM Essen greener greater and gorgeous
IPM 2024's theme: 'Our Heart Beats Green'


Inspiration for creative floral design will be provided in the FDF World of The Association of German Florists. In addition to the numerous live shows by international stars of the floristry scene, the highlight of the unique revolving stage will be the visit by world champion florist Nicolaus Peters on the first day of the fair. In addition, showrooms will present new ideas for your own business.


Happy people enjoying the IPM Essen
Happiness expressed in a picture while attending IPM Essen 2023


Hall 1A is also the new home of the IPM Discovery Centre designed by Romeo Sommers in cooperation with the De Haan Group. In guided trend tours, the green specialized trade will receive practical tips for successful POS concepts. The IPM podcast 'From the Greenhouse' will celebrate its premiere in the IPM Discovery Centre. A glass studio in the shape of a greenhouse will be the recording location for interviews throughout the trade fair. In addition to the IPM podcast, episodes of other industry podcasts will also be produced here. Visitors will have the opportunity to listen to the interviews via headphones.


Visitors strolling through last years IPM event


Horticulture is currently in demand, especially for upcoming climate targets. Climate trees and insect-friendly perennials will be the focus of guided tours, further expanding in 2024 due to the high demand at the last IPM ESSEN.

Thursd at IPM Essen

If you're interested in taking your floral business to the next level, you can come and meet Thursd at IPM Essen 2024 in Hall 1A, stand A13.

Where and When

Location: Messe Essen Norbertstraße 2, 45131 Essen, Germany. Opening Hours: Tuesday - Thursday from 9 am - 6 pm, and Friday from 9 am - 5 pm. 


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