Some stories are worth knowing. That means not just because they are interesting, but because it broadens the perspective of each florist and designer. And more, it nurtures the respect for our medium: the botanicals. To grow the most amazing garden roses in the world involves effort and commitment. The starting point of each of these beauties is the Nursery. A magical area where new varieties are nurtured, tested, and, ultimately, released to large production.
Alexandra Farms Featured in EDGE Fanzine
Also at a nursery, it takes a lot of creativity to grow the most beautiful flowers. EDGE Fanzine talks to Joey Azout. 
Important People Behind the Scenes at Alexandra Farms
It takes an expert biologist, working year-round with new varieties and growing techniques, to make all that beauty of garden roses become reality. At Alexandra Farms, that key player is Pilar Buitrago, a plant scientist who has been working at the farm since 2011. She is in charge of the ‘introduction of new varieties program’ and works with a young woman called Venilde, who becomes very familiar with the varieties and develops a certain affection for each of them. She’s the one who presents the varieties to the leadership of the company every six or so months for consideration. 
The First Alexandra Farms Variety
Each rose actually has a story. For example, Alabaster - the very first AF variety - was found underneath a flower bed at a breeder.
"We were told that it was a Floribunda rose that would probably not be very good as a cut flower. But we love it and that's why we so stubbornly decided to test it out and invest in its potential. It turns out the variety blooms beautifully in the vase, and it’s a very popular variety for us now."
says Joey Azout, President of Alexandra Farms. 
Creativity
Creativity is the ability to collect spare ideas and we strongly believe we need to change the idea of how we think about creativity, just as we need to change the way we see education. Being creative is about seeing the potential in each element, which means the possibilities of combining them become infinite. We created the EDGE fanzine with that in mind. It offers the readers interesting information, meaningful content, and innovative ideas, integrating them all into a distinct publication issued for the first time for the EMC Go Live event launch. The Fanzine is free and you can download it here: 
