In a market where red roses carry high expectations and constant cost pressure, few varieties truly deliver at every level. Born Free® does. And yet, its full value is still underestimated by many growers. Born Free is not just another red rose. It is a proven money maker.
Born Free® Is a Red Rose Built for Production
Born Free shows its strength first in production. Under Ecuadorian growing conditions, the variety delivers exceptional productivity with consistent stem counts and uniform quality. At a time when labor, energy, and inputs are closely monitored, this level of output significantly improves the return per square meter. When compared to other red roses within the same commercial category, Born Free stands out clearly. More stems, stable performance, and reliable results season after season. The name may be Born Free, but the numbers are disciplined and convincing. Especially for the USA red rose market, this rose is a hit.
Productivity Means Nothing Without Quality
High production only creates value when quality keeps pace. Born Free delivers both. The blooms show a clean, deep red that reads as a true red across bouquet programs, retail assortments, and event work. The opening is controlled and elegant, offering florists a predictable flower that presents well without over-opening. This balance between strength and beauty makes Born Free suitable for a wide range of global markets.
Almost Thornless. Designed for Efficiency
One of Born Free’s most underestimated strengths is how close it is to thornless. In practice, this means easier harvesting, faster bunching, reduced handling damage, and safer working conditions. Over time, these efficiencies add up across the entire operation. From farm to florist, fewer thorns make a measurable difference.
Trusted Across the Global Floral Chain
Global markets value consistency. Born Free earns that trust through performance. It processes well, opens evenly, and maintains quality throughout transport and handling. Wholesalers appreciate its uniform presentation and true red color. Florists trust the rose because it behaves exactly as expected in daily work. For growers, that trust translates into stable demand and repeat programs, not only during peak moments but throughout the year.
De Ruiter Innovations. Breeding for Real Markets
Born Free is bred by De Ruiter Innovations, a company focused on developing roses for real production conditions and real commercial demands. Their breeding philosophy centers on balancing productivity, quality, and reliability across global supply chains. Born Free reflects that approach perfectly. High yields, strong plant health, excellent floral quality, and ease of handling all come together in one variety. It is a rose bred to perform, not to impress just on paper.
Practical Advantages for Growers
Born Free allows growers to increase productivity without compromising quality. Almost thornless stems reduce labor intensity and handling time. Healthy plants support lower pesticide use and a more sustainable production model. Flexible pinching enables precise planning and higher output around key flower holidays. These advantages are not theoretical. They are visible in Ecuadorian production and proven across the markets.
What More Can You Ask From a Red Rose
Born Free does not rely on hype. It relies on performance. Productivity, consistency, beauty, and efficiency are built into the variety. The question is not why Born Free belongs in modern rose production. The question is what more a global grower could realistically ask from a red rose.
