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10 Questions to Marcelo Vallejo
10 Questions to Marcelo Vallejo, General Manager at De Ruiter Ecuador Roses S.A. "Leaving the world a better place than you found it is the only thing one should do."
10 Questions Interviews
May 06 | 7 min read
The De Ruiter Family in Ecuador
Inside De Ruiter Ecuador Open Days – Where Varieties Meet Real Decisions De Ruiter Ecuador brought growers together to turn new rose varieties into real production decisions.
Floral Events Cut Flowers Roses
Apr 13 | 4 min read
Enigma Line
The Enigma Line by De Ruiter Ecuador – Reliable Performance and Market Potential Across different farms and growing conditions, these varieties are showing stable development, uniform growth, and the kind of structural strength that supports efficient greenhouse management.
Cut Flowers Roses
Mar 30 | 5 min read
Winners Floral Xcellence Awards FDC WFFSA
Here Are the Winners of 2026 Floral Xcellence Awards at WFFSA Floral Distribution Conference Awards that are recognizing standout flower varieties from breeders and growers across the global floral industry: check out these beauties.
Thursd Now Floral Events Cut Flowers
Mar 04 | 2 min read
Garden Roses are reshaping the markets
The Global Rise of X-Pression Roses Garden roses are transforming the premium floral market. Discover how De Ruiter garden roses and the X-Pression roses lead the global evolution of wedding roses and expressive event roses.
Cut Flowers Roses
Feb 25 | 5 min read
Born Free Roses
Born Free: The Red Rose Growers Quietly Make Money With This is the time to decide on growing Rose Born Free: it gives you lots and lots of beautiful roses, and besides that they bring successful profits.
Cut Flowers Roses
Feb 09 | 3 min read
De Ruiter X-pression Roses
A Global Story of Roses, People, and Creating Flower Business De Ruiter Innovations operates as a truly multicultural family. Each region brings its own rhythm to the market.
Cut Flowers Roses
Jan 07 | 6 min read
Featured Project Julia Rose NYFW
myThursd Meetup Spot – Become Part of Our Network myThursd is a groundbreaking platform connecting growers, breeders, wholesalers, and suppliers, to floral designers, photographers, influencers, and more.
How It Works
Aug 20 | 4 min read
Born Free Chapter 9
Born Free on the World Stage The collaboration between Nicu Bocancea, Peter van Delft, and Julia Rose demonstrated how a single rose, born from innovation at De Ruiter, inspires worldwide.
Roses
May 28 | 3 min read
Born Free Chapter 10
Born Free in Floral Couture: A Rose That Commands Attention It was amazing and I hope it shows the world what flowers can do: Floral Couture is Art!
Floral Art Roses Trending
May 26 | 4 min read
Chapter-8-Rose-Born-Free
A Behind-the-Scenes Look at Born Free Growers in Ecuador Discover the story behind this rose during my visit to Ecuador’s heartlands Cayambe and Cotopaxi. A tale of beauty, passion, and dedication.
Roses
May 21 | 3 min read
Rose Born Free Chapter 7
Red Rose Born Free Testimonials - Chapter 7 This new rose is a favorite to many. She is nearly thornless, and is shiny bright red, and the rose is elegant too.
Throwback Roses
Apr 09 | 3 min read
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