The Miss Alstroemeria by Tesselaar 2026-2027 catalogue is more than a seasonal presentation of varieties and brand direction. It reflects what becomes possible when breeders, growers, and floral designers collaborate with clarity and shared intent. Every designer featured in this edition is a member of myThursd Meetup Spot, and every project shown began as a creative collaboration that developed into a published, widely shared outcome.
Each project demonstrates how floral design can translate a flower's character into a visual story. Through thoughtful interpretation, designers worked directly with Miss Alstroemeria to present Alstroemeria not just as a reliable product, but as a flower with presence, structure, and emotional value. The results were featured in the magazine and shared across Thursd platforms, giving lasting visibility to everyone involved.
From Creative Exchange to Published Work
The collaborations shown throughout the catalogue began with open dialogue. Designers were given space to understand the varieties, the growing philosophy, and the intentions behind the Miss Alstroemeria brand. This allowed them to create work that felt authentic rather than decorative, grounded in both creative vision and floral reality.
From everyday arrangements to sculptural and premium designs, each project highlights how close collaboration leads to stronger outcomes. These were not one-sided briefs, but shared processes where ideas evolved through conversation, testing, and trust. The final work stands as a reflection of that exchange, where flower and design support each other equally.
The designers involved in this project are Nicola Armstrong, Kazi Sagar, and Rachael Kennedy
Shared Value for Designers and Miss Alstroemeria
For designers, these collaborations offered access to high-quality material, professional exposure, and the opportunity to work directly with a grower who values creative interpretation. Being featured in the catalogue and the magazine gave their work context, credibility, and long-term visibility within the industry.
For Miss Alstroemeria, the benefit was storytelling that goes beyond specifications. Through design, varieties were shown in use, in scale, and in real settings. This helps buyers, florists, and partners connect with the flowers on a deeper level, understanding how they perform, how they feel, and how they can be positioned in different markets.
myThursd as the Platform That Connects Both Worlds
What ties all these projects together is myThursd Meetup Spot. The platform made it possible for designers, growers, and breeders to find each other, align expectations, and build projects with purpose. It removed friction from the collaboration process and replaced it with structure, clarity, and shared visibility.
The Miss Alstroemeria catalogue shows what collaboration can look like when it is intentional and well facilitated. For designers seeking meaningful projects and for breeders and growers looking for creative partners who can translate flowers into stories, this model offers a clear example of what can be achieved when the right people come together. Visit myThursd today to explore different projects and kickstart a resourceful collaboration with a designer or grower and a breeder of your choice.
All pictures courtesy of Nicola Armstrong, Kazi Sagar, and Rachel Kennedy.
