Mzurrie Flowers returns to the International Floriculture Trade Fair (IFTF 2025) with a message rooted in progress and purpose. Visitors to Booth B4.24 will discover a company that continues to evolve, combining Kenyan heritage with modern growing technology to meet the demands of today’s global floral market.
Over the years, Mzurrie has earned recognition for its steady approach to quality, sustainability, and reliability in the international flower trade. What began as a vision to grow premium roses in Kenya has developed into a fully integrated enterprise that oversees every stage of production, from propagation to export. This long-term focus has shaped Mzurrie’s reputation as a grower who understands both the art and discipline of floriculture.
A Vision Shaped by Innovation
For Mzurrie Flowers, innovation is not a catchphrase but a daily practice. The grower brings together three Kenyan farms: Winchester, Maji Mazuri, and Molo River Roses, each contributing unique growing conditions and expertise under one integrated brand. This season, the focus is on the company’s expanded bouquet line, a collection that blends its best rose varieties with fillers and foliage carefully sourced from trusted partners.
Designed for retailers and wholesalers, these ready-to-sell bouquets reflect a deep understanding of market needs: consistent quality, strong presentation, and a genuine emotional connection for the end
Sustainability in Action
Mzurrie’s sustainability commitment continues to guide every decision on the farm. As part of the MPS carbon footprint initiative, the group has recorded measurable reductions in emissions across all production sites. Practical changes such as rainwater harvesting, bed mulching for moisture retention, and the use of sustainable packaging materials demonstrate that environmental care can coexist with commercial success.
Their transition to solar energy and closed-loop irrigation systems strengthens the circular approach they envision for the future: one where each resource is respected, reused, and managed responsibly. To Mzurrie, sustainability is not a campaign. It is the way business must be done.
A Fully Integrated Approach
Behind every flower leaving the farm is a team that manages the entire chain from propagation to export. This integrated system ensures traceability, quality control, and reliability at every stage. It is a model that supports consistency and transparency for international buyers, while also empowering the hundreds of workers whose skill and dedication bring Mzurrie’s mission to life.
What truly defines Mzurrie is its people. Across its farms, employees find opportunities for growth and stability in a company that values respect, teamwork, and precision. Their collective expertise drives the high standards that make Mzurrie a trusted name among global buyers seeking ethically grown Kenyan roses.
Visit at IFTF 2025
Mzurrie invites visitors to Booth B4.24 to experience its bouquet innovations and sustainability initiatives firsthand. For meeting requests or further information, reach out to marketing@winchester.co.ke.
At Mzurrie Flowers, innovation and nature meet each day in the pursuit of one goal: to grow beauty, responsibly.
All pictures courtesy of @Mzurrie Flowers.
